Full Schedule

9:15 AM – 10:00 AM

Differentiation: The Absolute #1 Factor In Increasing Close Rate

Speaker: Eric Keiles – Square 2 Marketing

Sales Strategy and Management

9:15 AM – 10:00 AM

The Road to Increasing Marketing ROI: Using Metrics to Make Strategic Decisions

Speaker: Mary Cate Spires – The Arbor Company

Marketing Strategy and Management

9:15 AM – 10:00 AM

Whole Human Storytelling: Video Marketing Strategies for Your Team that Sell

Speaker: Sean Tracey – Sean Tracey Associates

Marketing Strategy and Management

Digital Marketing

10:00 AM – 10:45 AM

Networking Break

Networking

10:45 AM – 11:00 AM

Neuromarketing Signals: What Your Customers Are Really Doing Online and Why It Matters More than Ever

Digital Marketing

10:45 AM – 11:30 AM

Personalized Marketing: Building an Authentic Voice to Create Community.

Speaker: John McKeever – Endeavor Management

Marketing Strategy and Management

10:45 AM – 11:30 AM

The Secret to Sales Success: Senior Care Sales Leaders on How to Win in 2023

Sales Strategy and Management

11:45 AM – 12:30 PM

The New Marketing Landscape—Senior Care Marketing Leaders Share Best Practices to Move the Needle (and Stop Spinning Your Wheels)

Marketing Strategy and Management

12:30 PM

Program Concludes