- Wednesday, October 26, 2022
7:15 AM – 8:15 AM
Lite Breakfast
7:15 AM – 8:15 AM
Lite Breakfast
7:30 AM – 10:00 AM
Registration Open
7:30 AM – 10:00 AM
Registration Open
8:00 AM – 9:00 AM
SMASH Session Wrap-
Up and Take-Home
Action Plans
8:00 AM – 9:00 AM
SMASH Session Wrap- Up and Take-Home Action PlansLocation: La EstanciaSales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
9:15 AM – 10:00 AM
(Industry Case Study) Next-Level Personalization Through Marketing Automation
9:15 AM – 10:00 AM
(Industry Case Study) Next-Level Personalization Through Marketing AutomationLocation: Del Mar 2Speaker: – Click: Transform Your Business Through Digital Marketing
Digital Marketing
Kevin Wilhelm – Click: Transform Your Business Through Digital Marketing ### 1761831###Speaker###Author###Click: Transform Your Business Through Digital Marketing###Speaker: – Click: Transform Your Business Through Digital Marketing
### 9:15 AM – 10:00 AM
Differentiation: The Absolute #1 Factor In Increasing Close Rate
9:15 AM – 10:00 AM
Differentiation: The Absolute #1 Factor In Increasing Close RateLocation: La Sirena 1&2Speaker: – Square 2 Marketing
Sales Strategy and Management
Eric Keiles – Square 2 Marketing ### 1640000###Speaker###Founder and Chief Marketing Officer###Square 2 Marketing###Speaker: – Square 2 Marketing
### 9:15 AM – 10:00 AM
Marketing & Sales for New Developments and Acquisitions – It’s All in the Data
9:15 AM – 10:00 AM
Marketing & Sales for New Developments and Acquisitions – It’s All in the DataLocation: La Cascada 2&3Speaker: – NIC MAP Vision
Marketing Strategy and Management
Kyle Gardner – NIC MAP Vision ### 1761843###Speaker###Chief Operating Officer###NIC MAP Vision###Speaker: – NIC MAP Vision
### 9:15 AM – 10:00 AM
The Road to Increasing Marketing ROI in Senior Living: Using Metrics to Make Strategic Decisions
9:15 AM – 10:00 AM
The Road to Increasing Marketing ROI in Senior Living: Using Metrics to Make Strategic DecisionsLocation: La Sirena 3&4Speaker: – The Arbor Company
Marketing Strategy and Management
Mary Cate Spires – The Arbor Company ### 1640006###Speaker###Marketing Strategist###The Arbor Company###Speaker: – The Arbor Company
### 9:15 AM – 10:00 AM
Whole Human Storytelling: Video Marketing Strategies for Your Team that Sell
9:15 AM – 10:00 AM
Whole Human Storytelling: Video Marketing Strategies for Your Team that SellLocation: Del FuegoSpeaker: – Sean Tracey Associates
Marketing Strategy and Management
Digital Marketing
Sean Tracey – Sean Tracey Associates ### 1640009###Speaker###President and Brand Strategist###Sean Tracey Associates###Speaker: – Sean Tracey Associates
### 10:00 AM – 10:45 AM
Networking Break (Open to All)
10:00 AM – 10:45 AM
Networking Break (Open to All)Location: Grand Ballroom 1-3 & Main FoyerNetworking
10:45 AM – 11:30 AM
(Industry Case Study) Definitive Data Statistics – The DNA of Sales and Marketing
10:45 AM – 11:30 AM
(Industry Case Study) Definitive Data Statistics – The DNA of Sales and MarketingLocation: Del Mar 2Marketing Strategy and Management
Lana Peck – Sherpa ### 1771082###Speaker###Vice President of Research and Analytics###Sherpa###Speaker: – Sherpa
### 10:45 AM – 11:30 AM
10 Digital Trends You Must Know for 2023
10:45 AM – 11:30 AM
10 Digital Trends You Must Know for 2023Location: Del Fuego
Sam Tomlinson – Warschawski ### 1640008###Speaker###Executive Vice President###Warschawski###Speaker: – Warschawski
### 10:45 AM – 11:30 AM
16 Lead Generation Strategies You’ve Never Heard of that Generate Results
10:45 AM – 11:30 AM
16 Lead Generation Strategies You’ve Never Heard of that Generate Results Location: La Cascada 2&3Marketing Strategy and Management
Dave Meyer – BizzyWeb ### 1759743###Speaker###President###BizzyWeb###Speaker: – BizzyWeb
### 10:45 AM – 11:30 AM
Bridging Communication Gaps to Strengthen Partnerships with Sales and Operations
10:45 AM – 11:30 AM
Bridging Communication Gaps to Strengthen Partnerships with Sales and OperationsLocation: La Sirena 1&2Sales Strategy and Management
Allie Smith-Goodwin – SRG ### 1792372###Speaker###Vice President of Sales###SRG###Speaker: – SRG
### 10:45 AM – 11:30 AM
Post-Acute Sales & Marketing Thought Leadership Panel
10:45 AM – 11:30 AM
Post-Acute Sales & Marketing Thought Leadership PanelLocation: La Sirena 3&4Moderator: – Vivage
Panelist: – HMG Healthcare
Panelist: – Transitional Care Management
Panelist:
Post Acute
Heather TerHark – Vivage ### 1771057###Moderator###VP, Ancilliary Services###Vivage###Moderator: – Vivage
### @@@ Ana Pico – HMG Healthcare ### 1771058###Panelist###Chief Strategy Officer & Managing Partner###HMG Healthcare###Panelist: – HMG Healthcare
### @@@ Charles Ross – Transitional Care Management ### 1771060###Panelist###Chief Strategy Officer###Transitional Care Management###Panelist: – Transitional Care Management
### @@@ Shonia Russelle ### 1760249###Panelist#########Panelist:
### 11:45 AM – 12:30 PM
“Getting to Yes Faster” – The Art of the Possible
11:45 AM – 12:30 PM
“Getting to Yes Faster” – The Art of the PossibleLocation: Del FuegoSpeaker: – Cardon & Associates
Speaker: – Cardon & Associates
Post Acute
Tom McClelland – Cardon & Associates ### 1762934###Speaker###Vice President, Chief Technology Officer###Cardon & Associates###Speaker: – Cardon & Associates
### @@@ Laura Litke – Cardon & Associates ### 1762935###Speaker###Director of Clinical Integration & Business Development###Cardon & Associates###Speaker: – Cardon & Associates
### 11:45 AM – 12:30 PM
Personalized Marketing: Building an Authentic Voice to Create Community
11:45 AM – 12:30 PM
Personalized Marketing: Building an Authentic Voice to Create CommunityLocation: La Sirena 1&2Speaker: – Endeavor Management
Speaker: – Endeavor Management
Marketing Strategy and Management
John McKeever – Endeavor Management ### 1660567###Speaker###Chief Growth Officer###Endeavor Management###Speaker: – Endeavor Management
### @@@ Ryan Nash – Endeavor Management ### 1670193###Speaker###Vice President, Brand Marketing###Endeavor Management###Speaker: – Endeavor Management
### 11:45 AM – 12:30 PM
The Secret to Sales Success: Senior Care Sales Leaders on How to Win in 2023
11:45 AM – 12:30 PM
The Secret to Sales Success: Senior Care Sales Leaders on How to Win in 2023Location: La Sirena 3&4Moderator: – Life Care Services
Panelist: – Ridgeline Management
Panelist: – Presbyterian Senior Living
Panelist: – Sunrise Senior LIving
Sales Strategy and Management
Ginny Thompson – Life Care Services ### 1792366###Moderator###VP, Senior Director of Sales & Marketing, Rental###Life Care Services###Moderator: – Life Care Services
### @@@ Adam Squires – Ridgeline Management ### 1792368###Panelist###VP Sales and Marketing###Ridgeline Management###Panelist: – Ridgeline Management
### @@@ Doug Wise – Presbyterian Senior Living ### 1792367###Panelist###Corporate Director of Business Development###Presbyterian Senior Living###Panelist: – Presbyterian Senior Living
### @@@ Kelly Myers – Sunrise Senior LIving ### 1805811###Panelist###Senior Vice President of Sales###Sunrise Senior LIving###Panelist: – Sunrise Senior LIving
### 12:30 PM
SMASH Program Concludes
12:30 PM
SMASH Program Concludes
12:45 PM – 2:15 PM
SMASH Advisory Board Meeting (Invitation Only)
12:45 PM – 2:15 PM
SMASH Advisory Board Meeting (Invitation Only)
