- Monday, October 24, 2022
9:00 AM – 9:45 AM
Birds of Feather (Provider Only)
9:00 AM – 9:45 AM
Birds of Feather (Provider Only)Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
10:00 AM – 10:45 AM
16 Lead Generation Strategies You’ve Never Heard of that Generate Results
10:00 AM – 10:45 AM
16 Lead Generation Strategies You’ve Never Heard of that Generate Results Marketing Strategy and Management
10:00 AM – 10:45 AM
PA Home Health (Daniel)
10:00 AM – 10:45 AM
The Consumers Journey for the Skilled Nursing Facility. Defined.Post Acute
10:00 AM – 10:45 AM
Use "Moneyball" Strategy to Drive Your Digital Marketing Results
10:00 AM – 10:45 AM
Use "Moneyball" Strategy to Drive Your Digital Marketing ResultsMarketing Strategy and Management
Sam Tomlinson – Warschawski ### 1640008###Speaker###Executive Vice President###Warschawski###Speaker: – Warschawski
10:00 AM – 4:00 PM
!00% Cross Selling Across Business Lines: Creating a Team that Refers and Get Results!
10:00 AM – 10:45 AM
100% Cross Selling Across Business Lines: Creating Teams that Remember, Refer, and Get Results!Speaker: – Barlow McCarthy
Post Acute
Mitzi Kent, RN, BSN – Barlow McCarthy ### 1640001###Speaker###Partner###Barlow McCarthy###Speaker: – Barlow McCarthy
11:15 AM – 12:00 PM
10 Secrets to Successful Online Recruitment Marketing: The New Marketing Must
11:15 AM – 12:00 PM
10 Secrets to Successful Online Recruitment Marketing: The New Marketing Must Marketing Strategy and Management
11:15 AM – 12:00 PM
Crossover Sales & Clinical Team Discussions for Increased Ad Missions
11:15 AM – 12:00 PM
Professional Referral Field Success: Shifting your teams approachPost Acute
12:00 PM – 1:30 PM
Lunch (on your own)
12:00 PM – 1:30 PM
Lunch (on your own)Networking
1:30 PM – 2:15 PM
How to improve Attribution for excellent data or trustable date.
1:30 PM – 2:15 PM
Multi-Touch Attribution: Four Distinct Approaches and the Tradeoffs ThereinSpeaker: – Search Discovery
Marketing Strategy and Management
Tim Wilson – Search Discovery ### 1660515###Speaker###Senior Analytics Director###Search Discovery###Speaker: – Search Discovery
1:30 PM – 2:15 PM
Physicians Panel
1:30 PM – 2:15 PM
“Keepage” Strategies That Get ResultsPost Acute
1:30 PM – 2:15 PM
The Future of Sales
1:30 PM – 2:15 PM
The Future of SalesSales Strategy and Management
Michelle Seger – SalesGlobe ### 1640005###Speaker###Partner###SalesGlobe###Speaker: – SalesGlobe
2:15 PM – 3:15 PM
Networking Break
2:15 PM – 3:15 PM
Networking BreakNetworking
2:30 PM – 3:00 PM
Speed Meetings (Registration Required)
2:30 PM – 3:00 PM
Speed Meetings (Advance Registration Required)
3:15 PM – 4:15 PM
7 Best Practices for Building Professional Referrals in Senior Housing
3:15 PM – 4:15 PM
The Remarkability Formula: How to Stand Out Online and OffSpeaker: – flyte new media
Post Acute
Rich Brooks – flyte new media ### 1660514###Speaker###Founder and President###flyte new media###Speaker: – flyte new media
3:15 PM – 4:15 PM
Digital Marketing Refresh and 2023 Planning
3:15 PM – 4:15 PM
Digital Marketing Refresh and 2023 Planning Digital Marketing
Kent Lewis – Anvil/Deksia ### 1640002###Speaker###Chief Marketing Officer###Anvil/Deksia###Speaker: – Anvil/Deksia
3:15 PM – 4:15 PM
How to Make Transitions of Care a Sales Tool
3:15 PM – 4:15 PM
Navigating Your Brand in the New NormalSpeaker: – Corrigan Consulting LLC
Post Acute
Carla Bryant – Corrigan Consulting LLC ### 1649375###Speaker###Executive Vice President, Consulting Solutions ·###Corrigan Consulting LLC###Speaker: – Corrigan Consulting LLC
5:30 PM – 6:30 PM
Welcome Reception
5:30 PM – 6:30 PM
Welcome ReceptionNetworking
- Tuesday, October 25, 2022
8:30 AM – 9:30 AM
Leveraging Triggers, Tickles, and Timing to Engage and Connect with Your Customer's ‘Why'
8:30 AM – 9:30 AM
Leveraging Triggers, Tickles, and Timing to Engage and Connect with Your Customer's ‘Why'Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Grant Simmons ### 1634360###Keynote Speaker###Digital Marketing Strategist######Keynote Speaker:
9:45 AM – 10:30 AM
ED Talks: CRM and Marketing Automation
9:45 AM – 10:30 AM
ED Talks: CRM and Marketing Automation
9:45 AM – 10:30 AM
ED Talks: Differentiation & Engagement
9:45 AM – 10:30 AM
ED Talks: Differentiation & Engagement
9:45 AM – 10:30 AM
ED Talks: Digital Marketing Strategy
9:45 AM – 10:30 AM
ED Talks: Digital Marketing Strategy
9:45 AM – 10:30 AM
ED Talks: Lead Generation & Conversion
9:45 AM – 10:30 AM
ED Talks: Lead Generation & Conversion
10:30 AM – 11:00 AM
Networking Break
10:30 AM – 11:00 AM
Networking Break
11:00 AM – 1:00 PM
(Provider Only Workshop) Building Successful Agency Partnerships and Get the Best Results
11:00 AM – 1:00 PM
(Provider Only Workshop) Building Successful Agency Partnerships and Get the Best ResultsSpeaker: – Longevity Point
Marketing Strategy and Management
Robert Grammatica – Longevity Point ### 1639998###Speaker###Founder###Longevity Point###Speaker: – Longevity Point
11:00 AM – 1:00 PM
(Provider Only Workshop) Revolutionize and Optimize Your Patient Acquisition Strategy Using Key Insights from the Data You (Probably) Already Have
11:00 AM – 1:00 PM
(Provider Only Workshop) Revolutionize and Optimize Your Patient Acquisition Strategy Using Key Insights from the Data You (Probably) Already HaveSpeaker: – Anvil Analytics and Insights
Post Acute
Jenny Bristow – Anvil Analytics and Insights ### 1639994###Speaker###CEO###Anvil Analytics and Insights###Speaker: – Anvil Analytics and Insights
11:00 AM – 1:00 PM
(Provider Only Workshop) The Future of Sales
11:00 AM – 1:00 PM
(Provider Only Workshop) The Future of SalesSales Strategy and Management
Michelle Seger – SalesGlobe ### 1640005###Speaker###Partner###SalesGlobe###Speaker: – SalesGlobe
11:00 AM – 1:00 PM
Digital Marketing Deep-Dive Workshop: 20 Steps to a More Effective Online Presence for 2023 (Provider Only)
11:00 AM – 1:00 PM
Digital Marketing Deep-Dive Workshop: 20 Steps to a More Effective Online Presence for 2023 (Provider Only)Digital Marketing
Kent Lewis – Anvil/Deksia ### 1640002###Speaker###Chief Marketing Officer###Anvil/Deksia###Speaker: – Anvil/Deksia
1:00 PM – 2:30 PM
Luncheon & Roundtable Discussions
1:00 PM – 2:30 PM
Luncheon & Roundtable DiscussionsNetworking
2:30 PM – 3:15 PM
Behavior Style Coaching to Expand Sales Success
2:30 PM – 3:15 PM
Behavior Style Coaching to Expand Sales SuccessSpeaker: – Integrity Soltuions LLC
Sales Strategy and Management
Bruce Wedderburn – Integrity Soltuions LLC ### 1640011###Speaker###Chief Sales Officer###Integrity Soltuions LLC###Speaker: – Integrity Soltuions LLC
2:30 PM – 3:15 PM
Cut the Jargon and Increase Clarity: How to Use Plain Language to Engage Customers
2:30 PM – 3:15 PM
Cut the Jargon and Increase Clarity: How to Use Plain Language to Engage CustomersSpeaker: – Aha Media Group
Marketing Strategy and Management
Ahava Leibtag – Aha Media Group ### 1652523###Speaker###President and Owner###Aha Media Group###Speaker: – Aha Media Group
2:30 PM – 3:15 PM
Hyper Local Targeting Strategies: Win That Post-Acute Decision Maker on the Very First Search
2:30 PM – 3:15 PM
Hyper Local Targeting Strategies: Win That Post-Acute Decision Maker on the Very First SearchPost Acute
2:30 PM – 3:15 PM
Kick Start Your Local SEO Strategy: Increase Your Visibility in Local Searches and Connect with Your Consumers
2:30 PM – 3:15 PM
Kick Start Your Local SEO Strategy: Increase Your Visibility in Local Searches and Connect with Your ConsumersDigital Marketing
Greg Gifford – SearchLab ### 1639995###Speaker###Vice President of Search Marketing###SearchLab###Speaker: – SearchLab
2:30 PM – 3:15 PM
What Sales Really Wants from Marketing
2:30 PM – 3:15 PM
What Sales Really Wants from MarketingSales Strategy and Management
3:15 PM – 4:15 PM
Networking Break
3:15 PM – 4:15 PM
Networking Break
4:15 PM – 5:00 PM
Post Acute Virtual Tour
4:15 PM – 5:00 PM
Get the Virtual Sale Right in Post AcutePost Acute
4:15 PM – 5:00 PM
Social Media Strategy: Stop Marketing and Start Building Social Capital
4:15 PM – 5:00 PM
Social Media Strategy: Stop Marketing and Start Building Social CapitalSpeaker: – Three Over Four
Digital Marketing
Aaron Templar – Three Over Four ### 1640007###Speaker###Founder###Three Over Four###Speaker: – Three Over Four
4:15 PM – 5:00 PM
The 10 Best Customer Triggers you Never Heard Of
4:15 PM – 5:00 PM
The 10 Best Customer Triggers you Never Heard OfMarketing Strategy and Management
Nancy Harhut – HBT Marketing ### 1639999###Speaker###Co-founder and Chief Creative Officer###HBT Marketing###Speaker: – HBT Marketing
4:15 PM – 5:00 PM
The 5 Phobias That Prevent You from Getting What You Want in Your Sales Conversations
4:15 PM – 5:00 PM
The 5 Phobias That Prevent You from Getting What You Want in Your Sales ConversationsSpeaker: – Soulful Selling
Sales Strategy and Management
Christine Volden – Soulful Selling ### 1640010###Speaker###Founder###Soulful Selling###Speaker: – Soulful Selling
5:15 PM – 7:00 PM
Cocktail Connections
5:15 PM – 7:00 PM
Cocktail ConnectionsNetworking
- Wednesday, October 26, 2022
9:15 AM – 10:00 AM
Differentiation: The Absolute #1 Factor In Increasing Close Rate
9:15 AM – 10:00 AM
Differentiation: The Absolute #1 Factor In Increasing Close RateSpeaker: – Square 2 Marketing
Sales Strategy and Management
Eric Keiles – Square 2 Marketing ### 1640000###Speaker###Founder and Chief Marketing Officer###Square 2 Marketing###Speaker: – Square 2 Marketing
9:15 AM – 10:00 AM
The Road to Increasing Marketing ROI: Using Metrics to Make Strategic Decisions
9:15 AM – 10:00 AM
The Road to Increasing Marketing ROI: Using Metrics to Make Strategic DecisionsSpeaker: – The Arbor Company
Marketing Strategy and Management
Mary Cate Spires – The Arbor Company ### 1640006###Speaker###Marketing Strategist###The Arbor Company###Speaker: – The Arbor Company
9:15 AM – 10:00 AM
Whole Human Storytelling: Video Marketing Strategies for Your Team that Sell
9:15 AM – 10:00 AM
Whole Human Storytelling: Video Marketing Strategies for Your Team that SellSpeaker: – Sean Tracey Associates
Marketing Strategy and Management
Digital Marketing
Sean Tracey – Sean Tracey Associates ### 1640009###Speaker###Founder and Creative and Brand Strategist###Sean Tracey Associates###Speaker: – Sean Tracey Associates
10:00 AM – 10:45 AM
Networking Break
10:00 AM – 10:45 AM
Networking BreakNetworking
10:45 AM – 11:00 AM
Neuromarketing Signals: What Your Customers Are Really Doing Online and Why It Matters More than Ever
10:45 AM – 11:00 AM
Neuromarketing Signals: What Your Customers Are Really Doing Online and Why It Matters More than EverDigital Marketing
10:45 AM – 11:30 AM
Lindsay Mosbey
10:45 AM – 11:30 AM
Personalized Marketing: Building an Authentic Voice to Create Community.Speaker: – Endeavor Management
Marketing Strategy and Management
John McKeever – Endeavor Management ### 1660567###Speaker###Chief Growth Officer###Endeavor Management###Speaker: – Endeavor Management
10:45 AM – 11:30 AM
The Secret to Sales Success: Senior Care Sales Leaders on How to Win in 2023
10:45 AM – 11:30 AM
The Secret to Sales Success: Senior Care Sales Leaders on How to Win in 2023Sales Strategy and Management
11:45 AM – 12:30 PM
The New Marketing Landscape—Senior Care Marketing Leaders Share Best Practices to Move the Needle (and Stop Spinning Your Wheels)
11:45 AM – 12:30 PM
The New Marketing Landscape—Senior Care Marketing Leaders Share Best Practices to Move the Needle (and Stop Spinning Your Wheels)Marketing Strategy and Management
12:30 PM
Program Concludes
12:30 PM
Program Concludes
