- Monday, October 24, 2022
7:30 AM – 4:30 PM
Registration Open
7:30 AM – 4:30 PM
Registration Open
8:30 AM – 8:45 AM
Welcome Orientation for New SMASH Participants
8:30 AM – 8:45 AM
Welcome Orientation for New SMASH Participants
Location: La Cascada 1
9:00 AM – 9:45 AM
(Solution Partners Only) Smashing It at SMASH: How to Build Relationships & Find Clients at the Un-tradeshow
9:00 AM – 9:45 AM
(Solution Partners Only) Smashing It at SMASH: How to Build Relationships & Find Clients at the Un-tradeshowLocation: La Cascada 1Speaker: – Quantum Age Collaborative
CC Andrews – Quantum Age Collaborative ### 1764051###Speaker###President & Chief Strategist###Quantum Age Collaborative###Speaker: – Quantum Age Collaborative
### 9:00 AM – 9:45 AM
Birds of Feather (Provider Only)
9:00 AM – 9:45 AM
Birds of Feather (Provider Only)Location: Grand Ballroom 1Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
10:00 AM – 10:45 AM
(Industry Case Study) Small Budget Strategies: How to Optimize a Digital Marketing Budget for Qualified Lead Generation
10:00 AM – 10:45 AM
(Industry Case Study) Small Budget Strategies: How to Optimize a Digital Marketing Budget for Qualified Lead GenerationLocation: Del Mar 2Speaker: – Eldermark Sales CRM, Marketing Automation and Digital Marketing Division
Speaker: – Mount Angel Towers
Speaker: – Eldermark
Digital Marketing
Crystal Craig – Eldermark Sales CRM, Marketing Automation and Digital Marketing Division ### 1730167###Speaker###Vice President###Eldermark Sales CRM, Marketing Automation and Digital Marketing Division###Speaker: – Eldermark Sales CRM, Marketing Automation and Digital Marketing Division
### @@@ Stefanie Fenton – Mount Angel Towers ### 1771070###Speaker###Owner/Operator###Mount Angel Towers###Speaker: – Mount Angel Towers
### @@@ Allison Latta – Eldermark ### 1730168###Speaker###Marketing Automation Specialist###Eldermark###Speaker: – Eldermark
### 10:00 AM – 10:45 AM
A Data-Driven Strategic Roadmap for Post-Acute Conversions
10:00 AM – 10:45 AM
A Data-Driven Strategic Roadmap for Post-Acute ConversionsLocation: Del FuegoPost Acute
Samantha Prinster – M4 Consulting ### 1730216###Speaker######M4 Consulting###Speaker: – M4 Consulting
### 10:00 AM – 10:45 AM
Consumer Neuroscience Insights: How Your Customers Make Their Purchasing Decisions Matters More than Ever
10:00 AM – 10:45 AM
Consumer Neuroscience Insights: How Your Customers Make Their Purchasing Decisions Matters More than EverLocation: La Sirena 1&2Sales Strategy and Management
Peggy Scoggins – Adept Selling ### 1680415###Speaker###Founder###Adept Selling###Speaker: – Adept Selling
### 10:00 AM – 10:45 AM
The New Marketing Landscape: Talking Top Marketing Priorities for 2023
10:00 AM – 10:45 AM
The New Marketing Landscape: Talking Top Marketing Priorities for 2023Location: La Sirena 3&4Moderator: – Jamison Marketing LLC
Panelist: – Greystone
Panelist: – Senior Services of America
Panelist: – Merrill Gardens
Marketing Strategy and Management
Jamison Gosselin – Jamison Marketing LLC ### 1753126###Moderator###Principal###Jamison Marketing LLC###Moderator: – Jamison Marketing LLC
### @@@ Mary Jane Fitts – Greystone ### 1759729###Panelist###Senior Vice President of Marketing###Greystone###Panelist: – Greystone
### @@@ Jodie Roberts – Senior Services of America ### 1759674###Panelist###Marketing Director###Senior Services of America###Panelist: – Senior Services of America
### @@@ Amanda Warren – Merrill Gardens ### 1759675###Panelist###Vice President of Marketing###Merrill Gardens###Panelist: – Merrill Gardens
### 10:00 AM – 10:45 AM
Use "Moneyball" Strategy to Drive Your Digital Marketing Results
10:00 AM – 10:45 AM
Use "Moneyball" Strategy to Drive Your Digital Marketing ResultsLocation: La Cascada 2&3Marketing Strategy and Management
Sam Tomlinson – Warschawski ### 1640008###Speaker###Executive Vice President###Warschawski###Speaker: – Warschawski
### 11:00 AM – 11:45 AM
(Industry Case Study) Delivering & Promoting a Better Employee & Resident Experience: What Senior Care Brands Can Glean from Experience Data and Lessons from Other Innovative Industries
11:00 AM – 11:45 AM
(Industry Case Study) Delivering & Promoting a Better Employee & Resident Experience: What Senior Care Brands Can Glean from Experience Data and Lessons from Other Innovative IndustriesLocation: Del FuegoSpeaker: – Reputation
Speaker: – Reputation
Marketing Strategy and Management
Andrew Rainey – Reputation ### 1779346###Speaker###General Manager of Healthcare###Reputation###Speaker: – Reputation
### @@@ Kerstin Young – Reputation ### 1779345###Speaker###CX Strategist###Reputation###Speaker: – Reputation
### 11:00 AM – 11:45 AM
(Industry Case Study) Family Caregivers – Customer First, Data Always
11:00 AM – 11:45 AM
(Industry Case Study) Family Caregivers – Customer First, Data AlwaysLocation: Del Mar 2Speaker: – A Place for Mom
Marketing Strategy and Management
Tatyana Zlotsky – A Place for Mom ### 1730187###Speaker###Chief Customer Officer and General Manager###A Place for Mom###Speaker: – A Place for Mom
### 11:00 AM – 11:45 AM
10 Secrets to Successful Online Recruitment Marketing: The New Marketing Must
11:00 AM – 11:45 AM
10 Secrets to Successful Online Recruitment Marketing: The New Marketing Must Location: La Sirena 3&4Speaker: – Maplewood Senior Living
Marketing Strategy and Management
Heather Freemont – Maplewood Senior Living ### 1669993###Speaker###Vice President of Marketing###Maplewood Senior Living###Speaker: – Maplewood Senior Living
### 11:00 AM – 11:45 AM
Behavior Style Coaching to Expand Sales Success
11:00 AM – 11:45 AM
Behavior Style Coaching to Expand Sales SuccessLocation: La Sirena 1&2Speaker: – Integrity Solutions LLC
Speaker: – Integrity Solutions LLC
Sales Strategy and Management
Bruce Wedderburn – Integrity Solutions LLC ### 1640011###Speaker###Chief Sales Officer###Integrity Solutions LLC###Speaker: – Integrity Solutions LLC
### @@@ Donna Horrigan – Integrity Solutions LLC ### 1731724###Speaker###Vice President###Integrity Solutions LLC###Speaker: – Integrity Solutions LLC
### 11:00 AM – 11:45 AM
Integrated Digital Marketing, Putting it All Together in a Strange New World
11:00 AM – 11:45 AM
Integrated Digital Marketing, Putting it All Together in a Strange New WorldLocation: La Cascada 2&3Digital Marketing
Amanda Farley – Aimclear ### 1680421###Speaker###VP of Growth###Aimclear###Speaker: – Aimclear
### 11:45 AM – 1:30 PM
Lunch (on your own)
11:45 AM – 1:30 PM
Lunch (on your own)Networking
1:30 PM – 2:15 PM
(Industry Case Study) Mining for Gold: Generating Move-Ins (for New Leads) from Data You Already Have
1:30 PM – 2:15 PM
(Industry Case Study) Mining for Gold: Generating Move-Ins (for New Leads) from Data You Already HaveLocation: Del Mar 2Speaker: – WelcomeHome
Speaker: – Arrow Senior Living
Speaker: – Jaybird Senior Living
Speaker: – Legend Senior Living
Marketing Strategy and Management
John Lariccia – WelcomeHome ### 1730210###Speaker###co-founder and CEO###WelcomeHome###Speaker: – WelcomeHome
### @@@ Cassie Tweten – Arrow Senior Living ### 1771072###Speaker###Chief Sales Officer###Arrow Senior Living###Speaker: – Arrow Senior Living
### @@@ Dani Vance-Merlino – Jaybird Senior Living ### 1557467###Speaker###VP of Sales and Marketing###Jaybird Senior Living###Speaker: – Jaybird Senior Living
### @@@ Christy Van Der Westhuizen – Legend Senior Living ### 1557479###Speaker###Senior Vice President of Sales & Marketing###Legend Senior Living###Speaker: – Legend Senior Living
### 1:30 PM – 2:15 PM
Build a Successful Strategic Communications Plan in 5 Easy Steps
1:30 PM – 2:15 PM
From Firefighting to Futuring: How to Refresh, Rethink and Re-Energize Your Communications StrategyLocation: La Sirena 3&4Speaker: – 84 Communications
Marketing Strategy and Management
Rina Foster, APR – 84 Communications ### 1660574###Speaker###Founder & CEO###84 Communications###Speaker: – 84 Communications
### 1:30 PM – 2:15 PM
Multi-Touch Attribution: Four Distinct Approaches and Tradeoffs Therein
1:30 PM – 2:15 PM
Multi-Touch Attribution: Four Distinct Approaches and Tradeoffs ThereinLocation: La Cascada 2&3Speaker: – Search Discovery
Marketing Strategy and Management
Tim Wilson – Search Discovery ### 1660515###Speaker###Senior Analytics Director###Search Discovery###Speaker: – Search Discovery
### 1:30 PM – 2:15 PM
Starting your Post-Acute Consumer Marketing Machine
1:30 PM – 2:15 PM
Starting your Post-Acute Consumer Marketing MachineLocation: Del FuegoPost Acute
Jennifer Hines ### 1808696###Speaker###Post Acute Heathcare Advisory######Speaker:
### 1:30 PM – 2:15 PM
The Sales Team of the Future: Skills and Specialties Every Team Needs to Stay Competitive
1:30 PM – 2:15 PM
The Sales Team of the Future: Skills and Specialties Every Team Needs to Stay CompetitiveLocation: La Sirena 1&2Speaker:
Speaker: – Christian Horizons
Sales Strategy and Management
Shonia Russelle ### 1760249###Speaker#########Speaker:
### @@@ Jennifer Knecht – Christian Horizons ### 1760250###Speaker###Chief Sales and Marketing Officer###Christian Horizons###Speaker: – Christian Horizons
### 2:15 PM – 3:15 PM
Networking Break
2:15 PM – 3:15 PM
Networking Break (Open to All)Location: Grand Ballroom 1-3 & Main FoyerNetworking
2:30 PM – 3:00 PM
Speed Meetings (Registration Required)
2:30 PM – 3:00 PM
Speed Meetings (Advance Registration Required)
Location: La Cascada 1
3:15 PM – 4:15 PM
(Industry Case Study) Speed to Lead: 3 Must-Know Strategies to Improve Your Response Time & Capture More Leads
3:15 PM – 4:15 PM
(Industry Case Study) Speed to Lead: 3 Must-Know Strategies to Improve Your Response Time & Capture More LeadsLocation: Del Mar 2Moderator: – Serviam Care Network
Panelist: – Brightview Senior Living
Panelist: – Brightview Senior Living
Panelist: – Arrow Senior Living
Panelist: – Arrow Senior Living
Digital Marketing
Kelly Keefe – Serviam Care Network ### 1724639###Moderator###VP of Stakeholder Success###Serviam Care Network###Moderator: – Serviam Care Network
### @@@ Denise Manifold – Brightview Senior Living ### 1771079###Panelist###Vice President, Sales###Brightview Senior Living###Panelist: – Brightview Senior Living
### @@@ Mike Thompson – Brightview Senior Living ### 1771078###Panelist###Director of Digital Marketing###Brightview Senior Living###Panelist: – Brightview Senior Living
### @@@ Cassie Tweten – Arrow Senior Living ### 1771072###Panelist###Chief Sales Officer###Arrow Senior Living###Panelist: – Arrow Senior Living
### @@@ Hollie Walker – Arrow Senior Living ### 1557476###Panelist###Vice President of Marketing###Arrow Senior Living###Panelist: – Arrow Senior Living
### 3:15 PM – 4:15 PM
(Learning Lab) 100% Cross Selling Across Business Lines: Creating a Team that Refers and Get Results!
3:15 PM – 4:15 PM
(Learning Lab) 100% Cross Selling Across Business Lines: Creating Teams that Remember, Refer, and Get Results!Location: La Sirena 1&2Speaker: – Barlow McCarthy
Post Acute
Mitzi Kent, RN, BSN – Barlow McCarthy ### 1640001###Speaker###Partner###Barlow McCarthy###Speaker: – Barlow McCarthy
### 3:15 PM – 4:15 PM
(Learning Lab) The 5 Most Dangerous Assumptions in Marketing to Seniors
3:15 PM – 4:15 PM
(Learning Lab) The 5 Most Dangerous Assumptions in Marketing to SeniorsLocation: Del FuegoPost Acute
Paul Schrimpf – Prophet ### 1810540###Speaker###Partner###Prophet###Speaker: – Prophet
### 3:15 PM – 4:15 PM
(Learning Lab) The Remarkability Formula: How to Stand Out Online and Off
3:15 PM – 4:15 PM
(Learning Lab) The Remarkability Formula: How to Stand Out Online and OffLocation: La Sirena 3&4Speaker: – flyte new media
Marketing Strategy and Management
Rich Brooks – flyte new media ### 1660514###Speaker###President###flyte new media###Speaker: – flyte new media
### 3:15 PM – 4:15 PM
Digital Marketing Refresh and 2023 Planning
3:15 PM – 4:15 PM
Digital Marketing Refresh and 2023 Planning Location: La Cascada 2&3Digital Marketing
Kent Lewis – Anvil/Deksia ### 1640002###Speaker###Chief Marketing Officer###Anvil/Deksia###Speaker: – Anvil/Deksia
### 4:30 PM – 5:30 PM
Disrupt the Status Quo: Marketing and Sales Strategy to Drive Revenue and Resident Satisfaction
4:30 PM – 5:30 PM
Disrupt the Status Quo: Marketing and Sales Strategy to Drive Revenue and Resident SatisfactionLocation: Estancia BallroomSpeaker: – Corporate Visions
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Leslie Talbot – Corporate Visions ### 1792602###Speaker###SVP Marketing###Corporate Visions###Speaker: – Corporate Visions
### 5:30 PM – 6:30 PM
Welcome Reception SMASH Bash (Open to All)
5:30 PM – 6:30 PM
Welcome Reception SMASH Bash (Open to All)Location: Opium TerraceNetworking
