CON407-A: Expedite Referral Growth with Actionable Data for New Revenue Generation

Traditional | Basic | Comprehension

Newly hired physicians typically take 18-30 months to achieve a full panel required to meet full-time budgetary goals. Organizational support of these physicians can cost upwards of $175,000 per year, as they are growing their patient base. Underperforming physicians can also cost organizations significant lost potential revenue. Successful organizations must have a way to shorten this cycle for new physicians and optimize productivity for those who are underperforming. Increasing new referrals and patients is the best way to increase revenues. So why is it so difficult to ramp up new and underperforming physicians? The lack of actionable business data in one platform has been a key roadblock to success. Geisinger's MSK Institute decided to implement a system to improve performance and business advancement through the right data mix and actionable analysis. This case study shows how Geisinger improved the performance of three underperforming orthopedic surgeons by significantly growing new referral sources and new patients through a targeted growth market strategy.