I bought a bulk size box of Pop-Tarts recently and ate so many so quickly that I started dreaming about them. In these dreams, the Pop-Tarts floated all around me, and I was wracked with indecision on which to pick… frosted strawberry? blueberry? cookies & creme? s'mores? I could never choose, and always woke up before making a selection. In real life, it’s clear: you should always choose brown sugar cinnamon. Yum.