Calling someone "bitch" can be elevating or denigrating depending on the context used, and some still consider it a profane word. Magnifying the term in giant type forces the viewer to confront the personal context and history surrounding the word. Are you put off by the word, or is it endearing to you? Have you ever called anyone a bitch before, or had the word used to describe you? Was it a positive or negative experience? The inspiration for the lettering in this piece comes directly from the use of type and text in mid-century graphic design, specifically Murray McCain. I am fascinated by American wood type and how the shape of letters can lend personality and meaning to a word or phrase. The shape and heavy border are influenced by vintage camp banners; small flags sporting a word, mascot, or phrase hung to identify a unit, organization, or family.
