Science Doesn’t Sell Itself; It Needs a Story

Tuesday, February 21, 2023

8:45 AM – 10:15 AM CST

Location: Congressional C (3rd Floor)

CLE: 1.5 Credit Hours

Medical or other technical evidence is often necessary to prove claims and defenses in product liability and medical liability cases, among others. Many people do not understand science, do not like it, and may avoid it. You may not know about the physical properties of building materials, but you probably know The Three Little Pigs. Decisions are often emotional, and this session will present strategies to help you use technical scientific evidence to create a compelling narrative that connects science with emotion.

Learning Objectives:

Recognize that decisions are often emotional, and stories are critical to connect scientific evidence with emotion.
Create a compelling narrative by using scientific evidence to support critical points of your story.
Build your case around a good story, because science may explain “what,” but your story explains “why” and reaches jurors’ emotions.

Brandee Kowalzyk

Nelson Mullins Riley & Scarborough LLP
Atlanta, Georgia, United States
Robert G. Smith (he/him/his)

Mayer LLP
Houston, Texas, United States

CLE Materials
Sonia M. Valdes (she/her/hers)

Medmarc Insurance Company
Reston, Virginia, United States