National Peanut Board

On April 9, USDA announced the Final Rule on Revisions in the Women, Infant and Children (WIC) Food Packages. Despite the most recent Dietary Guidelines for Americans published in 2020 that specifically state, “Introducing peanut-containing foods in the first year reduces the risk that an infant will develop a food allergy to peanuts,” peanut foods have not been included in the infant food package for ages 6-11 months. The first farmers on the National Peanut Board made being part of the peanut allergy solution a priority almost 25 years ago, and it’s a commitment we will see through until it is no longer an issue. Learn more on the ruling: https://lnkd.in/eDf6U-8y

With the average American enjoying 7.7 pounds of peanuts a year, our country sure has a thing for peanuts. But we don’t just eat them quietly and call it a day. Instead, peanuts and peanut butter are loud and proud parts of pop culture. From Peanut Butter Baby to Peanut Butter Jelly Time, these legendary legumes are the stuff of art, movies, songs, sports, celebrity love, beauty, accessories and more. In this episode, Lauren Highfill Williams, MAPW and Lindsay Stevens scratch the surface of peanuts omnipresence in pop culture through interviews with jewelry maker Mini Hay Avant and sports dietitian nutritionist Leslie Bonci. Listen to the episode wherever you get your podcasts, or on our website: https://lnkd.in/d4mv7wXX

Make Earth Day every day! It's easy to talk about peanuts and sustainability since peanuts are a naturally sustainable crop and one of nature’s original “zero-waste” plants. From roots to shells, every part is utilized throughout the planting, growing, harvesting and production process. Peanuts are water efficient and enrich the soil with fertilizer. Learn more about peanuts and sustainability this #EarthDay:  https://lnkd.in/eehgZThX

We’re a quarter of the way through 2024 and exciting things in marketing are already happening. At the National Peanut Board, we’re launching a long-term creative campaign called We the Peanut and we have a new chief marketing officer on board. Also, state groups are finding fresh ways to connect with consumers. In this episode, Lindsay Stevens and Lauren Highfill Williams, MAPW delve into 2024 marketing trends and speak with Virginia Lewis of Golin, Dena Malsom of NPB and Ashley Collins of the North Carolina Peanut Growers Association. Listen to the full episode: https://lnkd.in/e8idfJVw

The National Peanut Board is currently offering scholarships for registration to the Diversify Dietetics Summit 2024 in Atlanta, GA- June 7-9, 2024. Eight in-person registrations to the Summit are available for BIPOC RDN's and NDTRs. Applications are due on Monday April 15th at 12 noon EST.  https://lnkd.in/ePaBYsMi

Check out April's News in a Nutshell: 🥜 USDA Announces Voting Period For Continuance Referendum For National Peanut Research And Promotion Program 🥜 Peanuts are Perfect for Top Trends at Natural Products Expo West 🥜 Final Rule on WIC Food Packages Expected in April 🥜 NPB Supports Leadership Development at Peanut Leadership Academy Session Read the full issue: https://zurl.co/OgFr 

For National PB&J Day, try a more interactive and inspiring way to eat with a create-your-own peanut butter sandwich bar.  https://lnkd.in/eZheJqu2

Many people are surprised to learn that peanuts grow beneath the soil and do not grow on trees like pecans or walnuts. Celebrate #NationalAgDay and discover how peanuts grow, from preparing the soil for planting to the peanut harvesting process: https://lnkd.in/eYUW39nt

The Sustainable U.S. Peanuts Initiative comes from and is led by the U.S. peanut industry. It is fueled by data from growers across the peanut belt who want to tell their sustainability story – and who want to benefit from what they can learn in the process. Learn more: 

On February 16, 2024, the Food and Drug Administration (FDA) approved Xolair (omalizumab) to be used for reducing allergic reactions to multiple foods after accidental exposure. While not a cure for food allergy, Xolair is currently the first and only FDA-approved medication to reduce the severity of IgE-mediated allergic reactions in certain adults and children ages 1 year or older with one or more food allergies. Learn more: https://zurl.co/rKX8