Imagine a world where your social media and marketing is created without you needing to:
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Set it and forget it - easy guide to social media set up and strategy.
Testimonial from Dr. Evie Lawson of Eyes On You:
"After spending years and thousands of dollars on social media marketing either trying to do it in house and failing miserably or having companies do a very impersonal campaign I finally found a system that works. I have streamlined, simplified and become successful at my social media marketing since working with Karen at Buzz Ambassador. So thankful and excited to have found something that works and is easy!" |
This year alone The Social Media Method has allowed me to keep up to date on my own socials, as well as those businesses I'm consulting for, freeing up time for travel! (And post pandemic this is a HUGE deal for me.) I've been able to take a girl's trip to Maui, spend time with my immediate family in Mexico, visit extended family in Canada, and take a special trip with my husband to Kauai - all while having my social media continue online.
Hey! My name is Karen and I'm the creator of The Social Media Method. As a small business owner myself, and after helping a close friend get her social media up and running I can say that this method is life changing. It personalizes social media and removes the need for expensive outsourcing.
I turned my unique knowledge into a process |
...that process is one I made replicable so you could do it too. Social media and marketing costs add up and I know how much every dollar is worth to small business. So I created an easy to follow formula to get you up and running. You can connect in a relevant way to your audience and focus on your actual small business needs (or have more free time for fun things!)
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MYTH
"YOU NEED TO POST AND ENGAGE ON
ALL PLATFORMS EVERYDAY IN SOCIAL MEDIA"
Big nope. You can set aside a specific amount of time each week (or even every few weeks) to create what you need and then drip feed that effective content to your social platforms. Better yet - this method is set up so you can onboard an employee to your social media process who can create content and engage effectively. This is a literal course you can have your employee(s) participate in so you can take a step back! Giving you time for the tasks that need your attention (like running your small business, or playing with your kids, or booking that vacation that you wanted.)
"YOU NEED TO POST AND ENGAGE ON
ALL PLATFORMS EVERYDAY IN SOCIAL MEDIA"
Big nope. You can set aside a specific amount of time each week (or even every few weeks) to create what you need and then drip feed that effective content to your social platforms. Better yet - this method is set up so you can onboard an employee to your social media process who can create content and engage effectively. This is a literal course you can have your employee(s) participate in so you can take a step back! Giving you time for the tasks that need your attention (like running your small business, or playing with your kids, or booking that vacation that you wanted.)
What you can expect from this course:
- You will be able to set up Instagram, YouTube, and Facebook profiles from scratch (or audit and optimize your current profiles)
- You'll learn how to create a brand image
- AND how to curate your posts and messaging with that brand image to increase your brand recognition
- You'll get content strategy timelines and downloadable templates that line up with your business goals
- An in-depth understanding of how to translate your marketing feedback into future social media posts and calendars (how and when to post)
- How to narrow down your niche and find your voice in social media
- How to create reels, carousels, videos and stories
- Understand what reels, carousels, videos and stories are, and how they are best used
- An in-depth understanding of which type of posts do well and how to differentiate between content strategy and growth strategy on your social media platforms
- You'll understand how to quickly identify trends and incorporate your messaging while using them
- You'll get the step by step method for integrating platforms (Instagram, Facebook, YouTube) to maximize the use of your posts
- You will get different strategies for growth and templates on how to execute your goals (email, phone conversation, and contract templates)
- Understand how to re-purpose content and save time
- Gain knowledge of what keywords and hashtags are, how to use them, and the strategy to pick the ones that will work best for your business
- Understand the elements behind strategic caption writing for your posts and how to re-create those elements yourself.
and the BEST part:
The course is created so you can have an employee take it (after you've laid the groundwork). Passing on the torch so they can create your business' social content and follow your strategic marketing plan successfully. Freeing you up to do more for your business or have more time for yourself.
A message from Karen
You're probably wondering what is behind this business.
First off I want to say that getting social media up and running for my businesses has never been about becoming an influencer. I don't have a million followers and I don't want that many. For small businesses social media is about connection. It's connecting to those people who matter to you in real life. It was that way when I starting using it for my yoga business back in the early days of social media and still is that way now.
Building up your social platform is engaging with YOUR people and building relationships and trust. From a marketing perspective, relationships and trust translate into loyalty and sales. And who doesn't want more of that?
This method is not about having extreme amount of followers, it's about getting connected with the followers that will engage with your business and want a relationship with you.
These social media platforms are how we engage now. And the first place people go to "meet" or evaluate whether or not your business is the one they will come to.
Having an online presence in social media that reflects the personalty of your business and gives your audience relevant content is one of the most important aspects of your marketing.
(And that's why you're here right? Because as a smart business owner you intuitively know it.)
You're probably wondering what is behind this business.
First off I want to say that getting social media up and running for my businesses has never been about becoming an influencer. I don't have a million followers and I don't want that many. For small businesses social media is about connection. It's connecting to those people who matter to you in real life. It was that way when I starting using it for my yoga business back in the early days of social media and still is that way now.
Building up your social platform is engaging with YOUR people and building relationships and trust. From a marketing perspective, relationships and trust translate into loyalty and sales. And who doesn't want more of that?
This method is not about having extreme amount of followers, it's about getting connected with the followers that will engage with your business and want a relationship with you.
These social media platforms are how we engage now. And the first place people go to "meet" or evaluate whether or not your business is the one they will come to.
Having an online presence in social media that reflects the personalty of your business and gives your audience relevant content is one of the most important aspects of your marketing.
(And that's why you're here right? Because as a smart business owner you intuitively know it.)