Marketing: One Bite At A Time

Have too much on your plate? Do people keep adding to your plate before you can eat what's already there? In today's work environment, we need to think from different perspectives in order to effectively support our companies with lean departments, even departments of one. In this session we will discuss ways to clearly establish marcom responsibilities, identify opportunities to delegate (both internally and externally), and define (and communicate) our value to company leadership. We will walk through the process of developing a marcom department growth plan, leveraging key performance indicators, and analyzing data to communicate our value and impact to our companies' bottom line. At the conclusion of this fast-paced session, you will have tools, templates, and resources to better align your department for success.