Skip to main content


Icon Legend
This session is not in your schedule.
This session is in your schedule. Click again to remove it.

Full Schedule

Full Schedule

  • Sunday, July 17, 2022
  • 5:30 PM – 7:30 PM
    SMPS Atlanta Networking Social (hosted by the Atlanta local chapter)
  • Monday, July 18, 2022
  • 9:00 AM – 12:00 PM
    SMPS Foundation Meeting (Invitation Only)
  • 9:00 AM – 4:00 PM
    Amplify A|E|C REGISTRATION
  • 9:00 AM – 7:30 PM
    Chapter Leadership Lounge
  • 9:00 AM – 7:30 PM
    CPSM Lounge
  • 9:00 AM – 7:30 PM
    Experience Room: AMPLIFY
  • 9:00 AM – 7:30 PM
    Experience Room: INNOVATE
  • 9:00 AM – 7:30 PM
    Experience Room: ZEN ROOM
  • 9:00 AM – 7:30 PM
    SMPS Fellows Lounge
  • 10:00 AM – 12:00 PM
    Atlanta Project Tours (AEC Firms)
  • 10:00 AM – 12:00 PM
    Marketer Editorial Committee Meeting (Invitation Only)
  • 12:00 PM – 1:00 PM
    Lunch on Your Own (BREAK)
  • 1:00 PM – 1:45 PM
    Amplify A|E|C Opening Program | Main Stage (DAY1) - Amplify Everything Experience
  • 1:45 PM – 2:00 PM
    BREAK
  • 2:00 PM – 2:30 PM
    Engineering the Client Experience
  • 2:00 PM – 2:30 PM
    Experience Management: Internal Clients & Culture
  • 2:00 PM – 2:30 PM
    Marketing, Business Development, and Leadership Alignment Gets Results
  • 2:00 PM – 2:30 PM
    Pulling Back the Curtain on Financials and KPIs
  • 2:00 PM – 2:30 PM
    Using Microsoft Teams to get SH** Done
  • 2:00 PM – 4:00 PM
    50th Anniverary Meeting (Invitation Only) - Private Meeting
  • 2:45 PM – 3:15 PM
    Brand Launch! How to Execute a Breakthrough Brand Rollout
  • 2:45 PM – 3:15 PM
    Building Brand Advocates By Creating Internal and External Passion
  • 2:45 PM – 3:15 PM
    DE & I
  • 2:45 PM – 3:15 PM
    Marketing: One Bite At A Time
  • 2:45 PM – 3:15 PM
    Understanding Profitability in Business Development
  • 3:30 PM – 4:00 PM
    Build Better Habits | Improve Your Productivity and Client Engagement
  • 3:30 PM – 4:00 PM
    How to Audit Your Marketing
  • 3:30 PM – 4:00 PM
    Relationship Mapping (CRM)
  • 3:30 PM – 4:00 PM
    Retention: How to Keep Your Team Intact and Wanting More
  • 4:00 PM – 5:00 PM
    Celebrating Chapter Leaders (Invitation Only)
  • 4:00 PM – 5:30 PM
    Amplify A|E|C Store
  • 4:00 PM – 5:30 PM
    Amplify Everything | Experience Rooms & Networking
  • 4:30 PM – 5:30 PM
    Fellows Toast (Invitation Only)
  • 5:30 PM – 7:00 PM
    Welcome Reception
  • Tuesday, July 19, 2022
  • 6:00 AM – 6:45 AM
    Sunrise Yoga (pre-registration required)
  • 7:00 AM – 8:15 AM
    CPSM Morning Networking
  • 7:00 AM – 6:00 PM
    AMPLIFY A|E|C REGISTRATION AND INFORMATION DESK
  • 7:00 AM – 6:00 PM
    Breakfast and Networking
  • 7:00 AM – 6:30 PM
    Experience Room: AMPLIFY
  • 7:00 AM – 6:30 PM
    Experience Room: INNOVATE
  • 7:30 AM – 6:00 PM
    Experience Room: Zen Room
  • 8:30 AM – 9:30 AM
    Amplify A|E|C | Main Stage Experience (Day 2)
  • 9:00 AM – 7:30 PM
    Chapter Leadership Lounge
  • 9:00 AM – 7:30 PM
    CPSM Lounge
  • 9:00 AM – 7:30 PM
    SMPS Fellows Lounge
  • 9:30 AM – 10:30 AM
    Networking Break
  • 9:30 AM – 5:00 PM
    Amplify A|E|C Store
  • 9:30 AM – 5:00 PM
    Complimentary Professional Headshots
  • 10:00 AM – 11:30 AM
    Amplifying Your Ideas to Create Impact: Strength Finders - (Being Strategic with how you Strategize)
  • 10:00 AM – 11:30 AM
    BD the 90% Leading Up to the Close: It's not over until the contract is signed
  • 10:00 AM – 11:30 AM
    Game Changer: Strategies & Best Practices for Talent Acquisition in a Tight Labor Market
  • 10:00 AM – 11:30 AM
    Is My Document Compliant? Accessibility Testing for Adobe Acrobat
  • 10:00 AM – 11:30 AM
    Motivating and Influencing High Performance Through Effective Communication
  • 10:00 AM – 11:30 AM
    The Roadmap to Crisis and Reputation Management – Preparedness, Response & De-Escalation
  • 10:00 AM – 11:30 AM
    You Can't Say That in Marketing!
  • 10:00 AM – 11:45 AM
    M&A Brand & Culture Integration
  • 11:30 AM – 11:45 AM
    BREAK
  • 11:45 AM – 12:00 PM
    Innovation Boost (Dance Party!)
  • 12:00 PM – 1:30 PM
    MAIN STAGE: Daytime M Awards Luncheon (Doors open at 11:45 AM)
  • 1:30 PM – 2:00 PM
    BREAK
  • 2:00 PM – 2:30 PM
    ASK ME ANYTHING: Marketing... One Bite At a Time
  • 2:00 PM – 2:30 PM
    ASK ME ANYTHING: Mental Health Risks in the A/E/C Industry
  • 2:00 PM – 2:30 PM
    ASK ME ANYTHING: Understanding Profitability in Business Development
  • 2:00 PM – 2:30 PM
    Brand Launch! How to Execute a Breakthrough Brand Rollout
  • 2:00 PM – 2:30 PM
    How to Audit Your Marketing
  • 2:00 PM – 2:30 PM
    Pulling Back the Curtain on Financials and KPIs
  • 2:00 PM – 2:30 PM
    The Roadmap to Crisis and Reputation Management – Preparedness, Response & De-Escalation
  • 2:00 PM – 2:30 PM
    Turn Data Into Design: Learn to Automate Spreadsheet Content to Create InDesign SOQ/Proposal Pages
  • 2:45 PM – 3:15 PM
    ASK ME ANYTHING: BD the 90% Leading Up to the Close: It's Not Over Until the Contract is Signed
  • 2:45 PM – 3:15 PM
    ASK ME ANYTHING: Game Changer - Strategies & Best Practices for Talent Acquisition in a Tight Labor Market
  • 2:45 PM – 3:15 PM
    ASK ME ANYTHING: Motivating and Influencing High Performance Through Effective Communication
  • 2:45 PM – 3:15 PM
    ASK ME ANYTHING: You Can't Say That in Marketing!
  • 2:45 PM – 3:15 PM
    Build Better Habits | Improve Your Productivity and Client Engagement
  • 2:45 PM – 3:15 PM
    Experience Management: Internal Clients & Culture
  • 2:45 PM – 3:15 PM
    Relationship Mapping (CRM)
  • 2:45 PM – 3:15 PM
    Using Microsoft Teams to get SH** Done
  • 3:30 PM – 4:15 PM
    MLIVE STUDIO: Business Development is Everyone’s Business – CEO Perspectives on Creating a BD Culture of Trust
  • 3:30 PM – 4:15 PM
    MLIVE STUDIO: Walking the Walk: Building a Socially Just Brand
  • 3:30 PM – 4:15 PM
    SMPS Foundation Program: Positioning & Differentiation in A/E/C Marketing
  • 4:15 PM – 5:00 PM
    Networking Break
  • 4:30 PM – 4:50 PM
    How to Overcome User Adoption Challenges (aec360 by HSO)
  • 4:30 PM – 4:50 PM
    Make BD Count with the Right KPIs (Deltek)
  • 5:00 PM – 6:30 PM
    Amplify A|E|C Main Stage- Amplifying Leadership Experience
  • 6:15 PM – 8:00 PM
    DINNER ON YOUR OWN
  • 6:30 PM – 7:45 PM
    SMPS Foundation Donor Reception (BY INVITATION ONLY)
  • 7:15 PM – 11:00 PM
    Amplify 2022 Party Shuttle Service
  • 8:00 PM – 11:00 PM
    Amplify 2022 Party | World of Coca Cola
  • Wednesday, July 20, 2022
  • 6:30 AM – 7:15 AM
    Sunrise Yoga (pre-registration required)
  • 7:30 AM – 8:15 AM
    Chapter Leaders Morning Networking
  • 7:30 AM – 8:45 AM
    Breakfast
  • 7:30 AM – 1:00 PM
    Amplify A|E|C Store
  • 7:30 AM – 2:00 PM
    Experience Room: AMPILFY
  • 7:30 AM – 2:00 PM
    Experience Room: INNOVATE
  • 7:30 AM – 2:00 PM
    Experience Room: Zen Room
  • 7:30 AM – 3:00 PM
    AMPLIFY A|E|C INFORMATION DESK
  • 7:45 AM – 8:45 AM
    Fellows Focus Group Breakfast - INVITATION ONLY
  • 9:00 AM – 10:30 AM
    Amplify A|E|C | Main Stage Experience (Day 3)
  • 9:00 AM – 7:30 PM
    Chapter Leadership Lounge
  • 9:00 AM – 7:30 PM
    CPSM Lounge
  • 9:00 AM – 7:30 PM
    Fellows Lounge
  • 10:30 AM – 11:00 AM
    MCA Winners Toast (Private Invitation Only)
  • 10:30 AM – 11:00 AM
    Networking Break
  • 10:30 AM – 11:00 AM
    Raise a Glass: CPSMs Class of 22'
  • 11:00 AM – 12:30 PM
    Amplifying Your Ideas to Create Impact: Strength Finders - Become a Professional Opportunist (Being Strategic with How You Strategize)
  • 11:00 AM – 12:30 PM
    BD the 90% Leading Up to the Close: It's not over until the contract is signed
  • 11:00 AM – 12:30 PM
    Game Changer: Strategies & Best Practices for Talent Acquisition in a Tight Labor Market
  • 11:00 AM – 12:30 PM
    Leading with Laughter - Workshop
  • 11:00 AM – 12:30 PM
    M&A Brand & Culture Integration
  • 11:00 AM – 12:30 PM
    You Can't Say That in Marketing!
  • 12:30 PM – 1:00 PM
    LUNCH - Grab & Go Break
  • 12:45 PM – 2:00 PM
    Amplify A|E|C Main Stage - Closing Experience
  • Virtual Only
  • 8:00 AM – 11:55 PM
    VIRTUAL ONLY: Amplifying Your Ideas to Create Impact: Strength Finders - (Being Strategic with how you Strategize)
  • 8:00 AM – 11:55 PM
    VIRTUAL ONLY: Embracing a Digital-First World with Digital-First Marketing and Business Development
  • 8:00 AM – 11:55 PM
    VIRTUAL ONLY: Evolving, Understanding and Uncovering Key Trends in Business Development Tools
  • 8:00 AM – 11:55 PM
    VIRTUAL ONLY: Experience Management: Transforming Corporate Culture & Systems
  • 8:00 AM – 11:55 PM
    VIRTUAL ONLY: Marketing Audit
  • 8:00 AM – 11:55 PM
    VIRTUAL ONLY: Moving Beyond - Home, Work, Life, and Balace
  • 8:00 AM – 11:55 PM
    VIRTUAL ONLY: The Future Is Now and It’s Online
  • 8:00 AM – 11:55 PM
    VIRTUAL ONLY: The Roadmap to Crisis and Reputation Management – Preparedness, Response & De-Escalation
  • 8:00 AM – 11:55 PM
    VIRTUAL ONLY: Turn Data Into Design - Learn to Automate Spreadsheet Content to Create InDesign SOQ/Proposal Pages
  • 8:00 AM – 11:55 PM
    VIRTUAL ONLY: Understanding Profitability in Business Development
  • 8:00 AM – 11:55 PM
    VIRTUAL ONLY: Walking the Walk: Building a Socially Just Brand
  • 8:30 AM – 9:30 AM
    Amplify A|E|C | Main Stage Experience (Day 2)
  • 9:00 AM – 10:30 AM
    VIRTUAL ONLY: Amplifying Your Influence: Our Customers, Our Business and Race
  • 12:45 PM – 2:00 PM
    VIRTUAL ONLY: Leading with Laughter