President and Chief Executive Officer Dreamscape Marketing Columbia, Maryland
In the ever-fluctuating landscape of behavioral healthcare, senior executives must be in-tune with marketing trends and equipped with strategies to capitalize on them in building business decisions. Navigating within these trends will assist operators looking to improve marketing efficiency for long-term development, prepare a business for an upcoming acquisition, or identify a potential investment venture. While the “normal” variables such as online paid advertising rules, Google search algorithms, and shifts in substance use trends are still prevalent in today’s field, operators must also be prepared to tackle unforeseen factors that provide both opportunities and obstacles. Join nationally recognized speaker Dan Gemp as he shares his expertise in predicting these constantly shifting trends, who will use his 17 years of behavioral healthcare data to “future cast” the development of return-on-investment trends and behavioral healthcare marketing.
