For years, Shelton Group has been working to unpack the drivers and messages that will move mainstream Americans to improve the energy efficiency and air quality of their homes. This year, we’ve sought to learn from people who’ve already done the things we want every American to do. What can we learn from the people all across America who have already swapped out their gas appliances for electric, purchased EVs and/or spent the money and time to retrofit their homes for maximum efficiency and improved air quality? Why did they take action? What are the most important benefits they see now? And what do they think we should be telling other Americans to get them to take action, too? Suzanne Shelton, CEO of Shelton Group, will share her firm’s latest, hot-off-the-presses consumer insights, as well as use-right-now recommendations for everyone in the home performance industry to leverage the findings.
By attending this session, attendees will:
Explore brand new research to understand consumer mindsets and motivations
Learn what drivers and messages that have moved Americans towards electrification and energy efficiency
Review a framework to successfully help clients understand the benefits of electrification and energy efficiency through practical examples