Co-Founder & CEO Pearl Certification Boulder, Colorado
Many HVAC contractors dabble in the home performance space by offering duct sealing, attic insulation and other lines of business beyond their core suite of services. In this session, you can learn about an approach that has been used successfully by HVAC contractors to sell comprehensive upgrades, build long-term trust, and drive referrals. Presenters will share out marketing and sales tactics from a case study that focuses on the Owens Corning AirCare™ Program. It is a perfect fit for contractors who already have extensive training on installing equipment to increase comfort and improve indoor air quality. In this session, Cynthia Adams, CEO and Co-founder of Pearl Certification and Matt DeSart, Market Development Manager of Owens Corning's AirCare Contractor Program, discuss new opportunities to expand your lines of business and gain more revenue from existing customers. Because of the increased scope and expense, it’s important for salespeople to be comfortable selling on value over price. Learn about new tools and techniques to help your team do so!
By attending this session, attendees will:
Identify new opportunities to expand your lines of business
Gain insight on how to build trust to build work scope and increase revenue per customer
Learn about new tools and techniques to help sell value over price