Program Manager, Sustainability & Green Building NAHB Washington DC, District of Columbia
What customers want, what professionals can deliver and how to make the sale- Even before the pandemic, surveys showed that customers want what building science delivers – homes that are comfortable, healthy, durable and efficient. They also showed that builders are incorporating some of those highly sought-after high-performance building practices. After being at home 24/7, buyers are asking even more home performance questions than before, and green features are beginning to surpass granite countertops for space on their ‘must have’ list. This session can help building professionals position the high-performance homes they build to meet customer demand and build their business through clear communication and marketing strategies that resonate with customers to increase sales.
By attending this session, attendees will:
Discuss trends in high-performance building from the customer, builder, and real estate agent perspectives
Identify potential home buyer wants and needs as a result of the pandemic
Translate building science features and strategies into sales through conversations that resonate with consumers