Professor University of Alberta Edmonton, Alberta, Canada
Recent changes to the structure of agricultural extension in Alberta have raised concerns over its effectiveness and efficiency to promote knowledge and technology exchange between pest management professionals and producers. Discussions among key stakeholders suggest that an understanding of the extension ecosystem is needed to promote knowledge exchange in the province. This project uses scientific surveys as a research tool to understand the priorities of producers, the effectiveness of different extension efforts currently in place, and the best modes of communication for efficient exchange of information and technology as it relates to agricultural entomological extension in Alberta. We assess producers’ views on issues related to entomological extension, the perceived effectiveness of entomological extension strategies in Alberta, and preference for receiving and accessing extension information. Data from this project will provide novel insight into the preferences and needs of agricultural producers, and provide guidance on the enhancement of current and development of future entomological extension efforts in agriculture in Alberta. Results from a pilot study of the survey and preliminary results of the more widely distributed survey will be discussed.