Vice President of Growth BAKERpedia Portland, OR, United States
Description: Companies nowadays need to understand that adopting an omni-channel marketing strategy is vital to stand out in today's Internet noise and attention-overloaded audience. A company's ultimate goal should be to find ways to maximize convenience for the customer so that every interaction with your company's brand--across different channels--feels like it's part of one seamless experience. Optimizing a successful omni-channel strategy keeps your messaging, customer data, and product data consistent across all channels. Most companies attempt to do this but few get it right. The ones that do are successful not only in the moment, but long into the future with repeat customers that become loyal advocates for your brand.
Classroom Engagement: Plan to speak for about 30-35 minutes, leaving plenty of time for Q & A session For contingency, I'll have some do's and don'ts examples if lack of questions or if flow of presentation warrants