Description: At Dawn, one of our key priorities is to partner with our customers to help grow and drive their business forward. To accomplish this, we partner with our customers and advise them on the best ways to connect with their customers -- both in-person and online.
As many learned during COVID, bakeries need to have an active and authentic online presence to stay top of mind with their customers. New platforms like TikTok have also emerged, creating more opportunities to reach a baker's customer base. But how exactly should bakers leverage these tools and platforms, and how can they cut through the digital noise to drive traffic and sales to their bakery?
In this session, Keely Siciliano, Director, Brand & Digital Marketing at Dawn Foods, will explore how the changing consumer landscape impacts how people find and engage with businesses. From Google search algorithms to TikTok virality to handling online comments and reviews, we will provide ideas, tips, and tricks -- including the tools to make it easier.