In recent years, the cannabis industry has seen unprecedented growth and change. As the market matures and becomes more competitive, there has been an increased focus on how products are developed and launched and how those products are viewed through the quality lens. Teams are becoming more technical in nature, and it is essential that a defined strategy be in place before introducing new products into the market. This session will look at how traditional food science development principles and quality measures are pillars to the creation of new consumer packaged goods in the cannabis space