.jpg "Bryan Rotella, JD, BA photo")
Founder & Managing Partner
GenCo Legal
Bryan Rotella Esq., Managing Partner of GenCo Legal, is recognized nationwide as The Lawyer Differently Lawyer™. The business of law desperately needed a legal industry disrupter to turn the antiquated, broken billable hour on its head and adapt to the consumer-focused 21st century. This is the time when the ease and transparency of the “user” experience with any service is the ultimate judge and jury on how customers determine value. With this in mind, Bryan founded GenCo Legal® (www.gencolegal.com) to be the industry disrupting law firm that understands for businesses tired of endlessly running meters – It’s Time to Lawyer Differently®.
What’s so different about GenCo? The Budgeted Hour®, a first of its kind subscription fee model built on a budget of monthly legal support, that proactively protects a business from its most important day-to-day as well as long-term risks. Simply, it is everything the dreaded billable hour is not. Bryan instilled his 20 years of experience as a prior trial lawyer and General Counsel to billion-dollar businesses into GenCo’s method of attacking the risks its clients most often face while also practicing “preventive law™”. These consistent challenges all businesses face range from contract issues to adherence with regulations and people problems. For close to a decade, GenCo’s team has successfully brought The Budgeted Hour® to hundreds of businesses of all types serving as their one-stop full service legal department.
When not leading GenCo’s disruption of the traditional legal servicing model, Bryan is seen regularly on national media as a legal analyst and commentator, explaining a variety of hot topics in the world of law in lay terms, not legal jargon.
Education
• Pepperdine University School of Law, J.D.
• Ohio State University, B.A.
Bar Licenses
• Florida
• Texas
• Massachusetts
• California
Media
• Fox News Media, Legal Analyst & Commentator
• Fox News Business, Legal Analyst & Commentator
• Washington Examiner, Regular Contributor
Wednesday, October 12, 2022
8:00 AM – 9:00 AM CT
I do not have any relevant financial / non-financial relationships with any proprietary interests.