CEO Diamondback Healthcare/Integro Healthcare Services
Participants should be aware of the following financial/non-financial relationships:
Suzanne Viox: Disclosure information not submitted.
Rod Bailey, PhD, MSW, BS: Disclosure information not submitted.
Resident engagement and entertainment are key drivers of resident satisfaction. How do you determine what makes a robust engagement and entertainment program for your residents? Are your choices leading not only to resident satisfaction but also a sense of community over shared experiences? Using research conducted with senior living residents, the presenters will share how their research findings can be used to implement successful engagement programming. The session will also feature a conversation with the Senior Vice President of a highly recognized senior living community who uses this type of data to enhance his community’s offerings. Questions from the audience are encouraged. You will take away an understanding of how to apply the results of this research, develop a practical implementation strategy, and highlight your own organization's results as part of a marketing effort to attract and maintain residents.
Learning Objectives:
Discuss how a robust engagement and entertainment program for your residents can be used to implement improved marketing strategies for Senior Living Communities.
Identify what most impacts senior living residents' preferences regarding their engagement and entertainment options.
Describe how research and data can be applied to your organization to attract and maintain residents.