Participants should be aware of the following financial/non-financial relationships:
Kendra Nicastro: I do not have any relevant financial / non-financial relationships with any proprietary interests.
While traditional recruitment strategies are still essential for attracting candidates, 79 percent of job seekers use social media when conducting their job search. Before you dive into social recruiting on platforms like Facebook, LinkedIn, Instagram, or TikTok, how do you know which platform will be most effective? Understanding each platform and the audiences they reach as well as developing an effective recruitment strategy will enable your organization to reach potential employees.
Learning Objectives:
Evaluate online social media platforms and prioritize where your organization needs a strong digital presence.
Understand the components of an effective digital marketing plan and how marketing efforts and tone should adapt to your audience.
Identify strategies for creating a content calendar, including free tools to create effective messaging.