Square Baby is the first baby food company to offer 100% Daily Nutrition for baby. Rooted in nutrition science and recommendations from AAP and USDA, Square Baby developed the Square Meal System™ offering customized meal plans for each age and stage of development. Parents can rest assured their baby is receiving balanced meals with 100% of their daily recommended servings of fruits, veggies, whole grains and protein — taking the guesswork out of feeding baby! And because we follow the research, we are proud to be the only baby food company offering an Early Allergen Introduction Menu for food allergy prevention. Our balanced, “Square Meals” are always veggie-forward and veggie-first. They're made fresh with organic, whole foods and delivered right to customers’ doorsteps.