206 - Evaluation of Common Google Keywords and Readability of Web Based Information Relating to Pediatric Dentistry, Martin J, Dingrando K (University of Kentucky, Lexington, KY)

Purpose: As Internet usage has become commonplace in today’s society, so has the reliance of the general population on utilizing it to obtain information. Google (the most popular search engine) provides ample results for each query entered. While healthcare providers cannot control the information provided, they recognize the influence it has on healthcare decisions made by patients (and their parents). The purpose of this study is to obtain a list of routinely searched keywords related to Pediatric Dentistry using Google AdWords Planner and to assess the Top Level Domain and Readability of the top 20 websites for each keyword. The readability level will then be compared to the recommended readability level of the American Medical Association (AMA) and the National Institute of Health (NIH).

Methods: Google AdWords planner was utilized to determine commonly searched keywords relating to Pediatric Dentistry. The keywords were then categorized into 7 groups: prevention, diagnosis, sedation, emergency care, invasive treatment, noninvasive treatment, and oral habits. Each keyword was entered into Google search engine utilizing Incognito Mode (to prevent locational and search biases).  The Top Level Domain was recorded and the Readability level was calculated using four validated formulae.

Results: Results Pending

Conclusions: Conclusions pending. It is predicted that search results will likely exceed the recommended reading level recommended by the AMA and NIH and the most common Top Level Domain will be .com.