Word-of-mouth has always been the foundation for the acquisition of new patients by a dental practice but in the internet age, word-of-mouth is transformed because of reviews sites such as Google, Yelp and Facebook. Online reviews are now one of the biggest ranking factors in a local search. Being credible is only one piece of the puzzle though. A practice also needs to be found online when people are searching for a dentist near them. Is the practice at the top of the Google Map Pack? If not, all of those great reviews are not doing much good. This seminar will share numerous tips and best practices to not only become credible but visible online. The speaker will discuss the system that has been tried and tested in his office, enabling him to take his practice to the next level simply by marketing his reputation.
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Discuss ways in which patient reviews can manifest online.
Develop strategies for garnering positive patient reviews.
Determine why a practice may not be ranking as high as it could be.