Private Practice Sandhills Oral and Maxillofacial Surgery Southern Pines, North Carolina
With the rise in corporate dentistry and itinerant OMSs, many private practitioners are noticing a decrease in their overall referral base. This course is intended to give an overview of how oral surgical specialists can market to the general public to not only increase their market share but also solidify strong referral relationships with their existing general dentist. The discussion will include traditional media marketing as well as digital media marketing. An emphasis will be placed on in-office marketing to improve the service provided by oral surgical specialists. Practical experience will be provided by the speaker who has engaged in marketing for the last decade.
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Describe a successful approach to patient interaction by the surgeon and staff members.
List traditional media channels to market the oral surgery practice
Examine options in digital marketing channels and how to utilize these platforms.