President PAW Consulting Irvine, CA, United States
Your practice is composed of various profit centers. Products or services that contribute to your bottom line. What are your current profit centers. With the rapid influx of new technologies ,what new technologies can you integrate and how. Without compromising what you do best, what services or products can you add to your mix? Will these services require new doctors; new staff; new equipment? Or will they simply require a different standard of care? New profit centers can arise from new ideas or just doing a better job of what you are already doing.
To learn what profit centers are
To understand how to measure and monitor profit centers
To determine which new profit centers exist and would fit into your practice model
To create a marketing plan to let your clients know of your new profit centers