Iterating against your existing customer experience can be wickedly difficult. So, you'll need to be armed with a methodology designed to crack wickedly difficult problems. In this session we'll learn how prototyping, challenging your assumptions and iterating can improve the experiences you are able to engineer for your customers. And how radical collaboration and getting feedback early can help bring your team along with you.
Understand Design Thinking as a set of concepts
Apply key design Thinking methodologies to your customer experience
Prototype and test at least one customer experience improvement