Medtech is a broad and diverse industry but one that shares the common theme of innovating to meet patient needs. In MedTech we imagine what is needed to meet unmet needs or solve unsolved challenges. We address human life and how to add quality and years. We team with health care providers and payers to make what may one day have been impossible possible. We create and use new tools, we ask new questions, we push boundaries, and we cause and harness innovation. We innovate or we get left behind. Patients need it, doctors thrive on it, investors demand it, smart payers reward it. Innovation means more personalized, more efficient and more proactive technology-enabled care and it creates competitive advantages to the company introducing the innovation. If a company is not innovating it will soon be irrelevant and obsolete.