President, Cardiovascular Diagnostics and Services Medtronic
While patient care has always been the central focus of medtech, the industry has historically stopped short of direct engagement with the patient. A variety of reasons have driven this - it was believed to be too complex, too expensive or too far outside of the typical expertise. Recent years have brought a change as industry leaders are recognizing the power of patient engagement to encourage diagnosis, facilitate therapy interest, motivate decisions and ultimately achieve better outcomes. Tools available to medtech to engage patients have evolved utilizing technology and digital channels in addition to the traditional means. When viewed in the context of COVID and the rising imperative to ensure patients are diagnosed and safely cared for, patient engagement has never been more critical for medtech. Join a panel of medtech leaders as they share the ways in which their companies are pioneering patient engagement.