It's Not 2015 Anymore: How Solar Shoppers Have–and Haven't–Evolved in the Last Five Years
Thursday, September 23, 2021
9:30 AM – 10:00 AM EST
Location: Installer Training Theater: Booth 2365
In 2015, EnergySage surveyed thousands of solar shoppers across the country to ask about their interest in and knowledge of solar. What was their motivation to research solar? How (and where) did they shop? And what were the key factors that influenced their decision on solar? Now, five years later, EnergySage fielded another, very similar survey to see what's changed: how have solar shoppers evolved since 2015? This session will pull from responses from thousands of solar shoppers and adopters to answer the question: who are today’s solar shoppers and how do they shop? Spoiler alert: it’s online.