Remote Sales vs. Selling Online: Why There’s A Big Difference
Tuesday, September 21, 2021
2:00 PM – 2:30 PM EST
Location: Industry Trends Theater: Booth 4427
Selling solar remotely is not the same as selling solar online. Yes, it’s great to offer Zoom sessions with prospective customers and help them visualize what their system will look like by using design tools, but it’s much more than this. Selling solar and storage online requires providing consumers full access to transparent information about price, equipment, and financing without forcing them to speak with a salesperson. If you aren’t making this level of information available on your website and or via third-party platforms, you’re not truly meeting customers where they prefer to shop - online. This session will discuss advice for selling solar and storage online, the hesitation by some to commit to this level of transparency, what can be learned from the way Tesla operates, and what our data tells us about consumer shopping behavior.