President and Co-Founder Arkane Innovation, NC, United States
This workshop requires separate registration. Fees are $49 per SLAS member, $99 per nonmember, and $25 per student. To register, click here.
Understanding the value proposition of a product, service or indeed an organization is key to understanding the right business model to apply in any given scenario. Clarity around what the value proposition is, in the eyes of the customer or user, and why it matters, is absolutely essential to drive growth. Having the ability to define, clarify and understand the value proposition can therefore drive business model innovation efforts for customers and businesses (both startups and existing organizations).
This two-hour introductory workshop provides teams at all levels across an organization with an overview of how to define, clarify and understand the value proposition of an innovation effort in a way that gives teams the confidence required to commit fully to the objective. This workshop provides a 'pracademic' approach to learning through the use of tools and methodologies can be applied on a continuous basis to keep organizations relevant and successful.
Who Should Attend? Ideal participants are project/program managers, leaders and other internal stakeholders that have influence over the creation or implementation of a new product, service or process. Stakeholders include product line managers, portfolio managers and leaders of product development teams in addition to project team members. This workshop is also extremely beneficial for entrepreneurs and leaders of early stage companies seeking to ensure clarity around their customer value proposition. The learning from this program is applicable also to those in research institutions as well as research-led higher education organizations.
Course Benefits For a newly formed business or for those contemplating starting a business or a spin-off activity, this workshop helps aspiring entrepreneurs, intrapreneuers and innovators understand what their organization must do to be successful. For an existing business, this workshop ensures internal stakeholders are aligned with those critical customer and company objectives before significant capital is deployed in pursuit of the innovation.
Course Topics • Define The Customer Value Proposition defines why a customer will utilize your innovation and how they will derive value. This enables leaders to more effectively align their organization with those critical value drivers for the development and implementation of a product, service or business process. You will begin this workshop by learning to create Customer/Innovation Value Propositions that will help to guide your project to success.
• Clarify The next methodology covered is the product/market fit and the value your organization can offer different customer segments. You will learn about and acquire the tools and thinking that can help you enhance your Customer and Innovation Value Propositions, clarifying what your organization must do to allow your project to succeed.
• Understand These elements can speed up delivery of project and organization objectives, ensuring a deep understanding of the value proposition and positioning of the organization that are critical from an execution perspective and that fully support the realization of the Customer and Innovation Value Propositions. At the conclusion of the workshop, you will have the tools to ensure your organization has the clarity and confidence to gain the commitment of your team to deliver the desired innovation.