Manager of Health Information & Knowledge Mobilization Unity Health Toronto
Effective library promotion is hard work, and can be challenging for special libraries due to limited communication channels, lack of staff time to create marketing materials, and short attention spans. This session outlines our approach and lessons learned to understanding how to effectively communicate with our patrons. We outline time-saving design tools, how to frame the content you’re promoting to your audience, and methods to evaluate the utility and efficacy of your available communication channels.
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