Public Relations Manager Richmond Ambulance Authority Richmond, Virginia
Crisis communication and issue management existed before COVID-19 and will still be around long after it's gone. Properly managing a crisis or an issue involving your agency is critical for many reasons. In this session, you'll get ready for the unexpected by learning the foundational pieces of a crisis plan. Then you'll hear a real-life case study about how to practically implement the plan.
Identify the difference between a crisis and an issue.
Identify at least five threats or potential crisis situations for your agency
Have an outline of a crisis communication plan
Identify the successes and opportunities for improvement from a crisis case study