Bill Mickey is the Editorial Director at Choice, a publishing division of the ACRL. He oversees editorial operations and all print and online content produced by a team of subject editors, a copy chief, and student interns. He also helps develop new content products and initiatives. Prior to joining Choice, Bill served as Editorial Director of Folio: magazine at Red 7 Media, a division of Access Intelligence. Bill joined Red 7 Media in 2004 and held a variety of positions within its publishing group, including Senior Editor for Folio: and Executive Editor of Expo magazine. Prior to joining Red 7, Bill was editor of EContent, where he was instrumental in relaunching the 30-year-old magazine covering the digital content market. Before that, he served as editor of Online magazine, a trade publication serving information professionals and corporate and academic librarians who use online database and digital information products.