Director, Communications and Marketing Office American Library Association Chicago, Illinois
Get an inside look into how Oprah’s Book Club uses social media to engage and build their community. Jill Adams, Creative Director of Oprah’s Book Club, and Liz Lenkinski, Director of Content Development for Oprah’s Book Club, will talk about how they create immersive experiences online and share best digital practices for making meaningful connections across digital divides. They will discuss marketing, social media strategies, and, of course, books with Stephanie Hlywak, director of ALA’s Communications and Marketing Office. The conversation will provide libraries with inspiration and ideas they can incorporate into their own public awareness efforts and reading programs.