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“How to Have Sex with Your Partner Again.” Portrayal of Sexless Prevention in Japanese Mass Media
Individual Paper Presenter(s)
Meiji University, United States
Recent survey data reveal an increase of sexlessness among men and women. However, academic research about sexuality, especially on the phenomenon of sexlessness is still rare in Japan. This presentation aims to investigate the portrayal of sexless prevention in lifestyle and health magazines from 2000`s to the readers. After an overview of the reasons and characteristics underlying the phenomenon of sexlessness among contemporary Japanese couples, this presentation theorizes how the related discourses in the Japanese public sphere potentially affect lived sexual awareness. Three particular findings are emphasized:
First, men`s and women`s magazines take a different approach in their presentation of gendered messages regarding sexless prevention which leads to misunderstanding each other’s sexual needs and desire. Second, the dominant discourse in magazines does not problematize sexlessness, but rather depicts it as a state of normality in order to mitigate potential concerns by sexless readers. Third, the study finds that in male and female magazines more non sexual educator such as free journalist, professionals in adult industry and less sexologist/ sexual therapist provide sexless prevention. There is still lack of portray of information about sexual health and how to built an equal sexual pleasure in couple relationships which makes the reader difficult to solve the sexless issues.