This session will teach the proven referral marketing strategies that increase OMS referrals. The speaker will explain how the quality and correct quantity of marketing strategies virtually guarantee increased referrals, including those for implants. Information about the role of the professional relations coordinator (PRC) will be presented. The PRC implements the entire referral marketing program. In addition, the session will include the most advanced methods to build and maintain strong referral relationships. Attendees will learn the power of branding and how to become the OMS practice of choice. Included in this session is a new concept called referring doctor success that allows referring practices to improve performance, increasing their referrals to the OMS practice. Following this highly practical session, attendees will be able to immediately implement strategies that will begin to increase referrals and strengthen referral relationships.
Learning Objectives:
At the conclusion of this presentation, participants should be able to:
Express the strategies that will increase OMS referrals.
Demonstrate how to strengthen relationships with referring doctors and maintain them for the length of a career.
Review the role of the professional relations coordinator in implementing an effective referral marketing program.