WVC 92nd Annual Conference
When the Dam Breaks: Getting in Front of Social Media Meltdowns
As animal caretakers, we are uniquely susceptible to viral news stories and social media mobs. Do you know what to do if you find yourself the subject of such a crisis? More importantly, do you know how to prevent it? Good crisis management is something anyone can plan for. In this lecture, we will use examples from large companies such as United Airlines as well as small businesses to illustrate what to do, what not to do, and how to train your staff to react if such a situation should arise. Attendees will learn crisis management techniques utilized by international crisis management consultants and see how they can be adapted to veterinary medicine.