BLUEPRINTS VETERINARY MARKETING GROUP
Robin received her Bachelor of Arts degree in cultural anthropology from the University of Michigan and her Master of Arts degree in organizational communication and marketing from Eastern Michigan University. For the past 25+ years, she has applied that knowledge through her work in business administration and marketing for a Big Ten university athletic department, a professional sports franchise, and a fast-growing media company, as well as a variety of management consulting engagements and leadership roles in specialty veterinary practices.
Robin has successfully taken companies through start-up, acquisition, and divestiture, with oversight and management of all aspects of the process. She has coordinated many building and relocation projects spanning multiple offices and cities, including the construction and opening of City of Angels Veterinary Specialty Center, a 30,000-square-foot comprehensive specialty hospital in Los Angeles where she served as the Executive Director.
In 2007, Robin launched BluePrints Veterinary Marketing Group, Inc., a full-service marketing agency exclusively devoted to serving specialty, emergency and referral practices and other businesses within the animal healthcare space. BluePrints’ primary purpose is to help more companion animals and their families by advancing the reach of veterinary specialty medicine and encouraging the partnership between primary care veterinarians and specialists. To further this goal, in 2012 Robin launched the Veterinary Specialists Outreach & Awareness Project (VetSOAP), a non-profit initiative aimed at demonstrating the benefits of collaborative care to all members of the profession.
A frequent lecturer, Robin has presented at ACVIM, VSIPP, AAHA, NAVC, and AVMA. She regularly contributes to industry trade publications and published 101 Veterinary Marketing Questions Answered, available through AAHA Press. Active in the profession, Robin is a member of VetPartners, previously serving as Chair of the Communications Committee, is a member of the Practice Management Committee for IVECCS. Robin also served six years on the Board of Directors of the American College of Veterinary Internal Medicine Foundation and in 2016 was presented with the Distinguished Service Award. She was the first non-veterinarian to hold this position and earn this distinction.
Raised in suburban Baltimore, Robin relocated to southern California more than 25 years ago. She and her husband reside in Huntington Beach with their rescued, mixed-breed dogs. In her free time, you can usually find Robin at the beach or hiking the red rock canyons of southern Utah.
Wednesday, February 20
7:30 AM – 9:20 AM