WVC 91st Annual Conference
Tactics in online marketing are rarely long-term. First, we saw social media rise (and then fall in terms of small business impact); then we had mobile initiatives to appease smartphone users; and the next wave in digital is likely video content. It is estimated that by 2020, 80% of online traffic will be driven by videos. How can vet clinics take a lean approach toward creating video content to boost their online presence? And how can you use video to not only teach your audience about animal care, but also motivate them to learn more about your clinic’s products and services?