WVC 91st Annual Conference
One of the three key determinates of customer loyalty is the total costs of using a practice’s products or services. Customers will buy from the practice they see as offering the highest perceived value. Customer perceived value, or CPV, is the difference between the customers’ perceived benefit derived from using a company’s product or service and the total costs of purchasing that product or service. Therefore, pricing and other financial techniques can play a significant role in the customer’s perceived value and, ultimately, are a key factor in practice profitability.