Practice Management

WVC 90th Annual Conference

(PM6) All About Fees: What to Charge & How to Keep It

Tuesday, March 6
11:00 AM - 11:50 AM
MBCC, Breakers E, Level 2

CE Credits: 1

There are many factors to consider when determining what you charge at your practice. This session will cover the various steps for establishing fees, including setting the fee (price and structure), getting the fee (client education), and keeping the fee (time management). Formulas and examples throughout the session will help attendees better understand the calculation behind fee establishment and will give owners and DVMs a solid basis for establishing fees at their own practice.

Terence M. O'Neil


Terry O’Neil is the partner-in-charge of Katz, Sapper & Miller’s Veterinary Services Group. He has been with the firm since 1999. Terry provides veterinary hospitals with business, financial, and tax advice to assist with the growth and management of their businesses. He aids clients with tax and strategic planning, forecasting, budgeting, mergers and acquisitions and/or sales of businesses, debt structuring, employment incentive contracts, financing, business valuations, buy-sell agreements, and other business and accounting services. In addition, Terry is responsible for the preparation and review of financial statements and tax returns.

Terry often speaks at conferences regarding profit improvement, veterinary business valuation, succession planning, financial benchmarking, and other business topics.

In addition to representing numerous veterinary medical practices over the last 30 years, Terry was previously the CFO for a group of eight veterinary medical practices and was a stakeholder in the busi­ness. He was also a regional financial analyst for a national veterinary medical practice. Terry assisted with the sale, purchase, integration of new acquisitions, and the preparation of regional and national bud­gets. His work as a CFO and with the national organization allowed Terry to gain valuable insight on how private and public veterinary medical practices operate.

Terry is responsible for the management of the Veterinary Study Groups’ database of veterinary hospital financial data for over 400 hospitals across the country. Managing this database allows Terry to identify key industry trends and opportunities.


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(PM6) All About Fees: What to Charge & How to Keep It


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