Practice Management

WVC 90th Annual Conference

(PM45) Social Media: New Stuff You Need to Know!

Thursday, March 8
1:00 PM - 1:50 PM
MBCC, Breakers E, Level 2

CE Credits: 1

It used to be easy to keep up with the changes on Facebook, Twitter, Pinterest, SnapChat, Instagram, etc. Now, it seems there are new social media companies emerging every day. What is the important news to follow in the social media world? Who has time to figure out what applies to the practice? Where on social media are pet owners looking to find information for their pets? The name of the game is pay-to-play advertising on almost all social media platforms today. For example, Facebook encourages a business to place an ad by showing only 2-6% of people who like your page your post. The ads work. For as little as $100 a month spent on Facebook, tails can be driven through a practice’s doors.

Learning Objectives:

Kelly Baltzell


Kelly Baltzell, M.A. is President and CEO of the Beyond Indigo family of companies which she founded in 1997. Under her leadership, Beyond Indigo companies have developed all types of veterinary websites (small animal, exotic, specialty, equine, mixed animal) that now reach millions of people each year in multiple countries. As of 2013, Beyond Indigo Pets has worked closely with AAHA as a preferred provider and as of 2015 with their new Member Value Program for websites and marketing. Since 2015, Beyond Indigo has been a certified Google AdWords Partner, and works directly with Google. Additionally, Kelly has been a monthly columnist for AAHA Marketlink since 2011. She has also spoken and been published in Australia, New Zealand, Canada, and the UK.

Kelly speaks frequently about marketing trends and website design at national, international conventions and private functions. Her goal is to keep people up to date with the latest information on digital marketing in an easy to understand manner. Kelly’s 20 year plus experience, passion, and visionary approach to the industry make her an unparalleled leader in Internet marketing.

Kelly graduated from George Washington University with a degree in international affairs and economics and received her master’s degree in counseling and psychology from St. Mary’s. Kelly is a proud parent, currently living with her family in Minnesota.


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(PM45) Social Media: New Stuff You Need to Know!


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