Practice Management

WVC 90th Annual Conference

(PM48) Search, Google My Business, & Online Reviews

Thursday, March 8
4:00 PM - 4:50 PM
MBCC, Breakers E, Level 2

CE Credits: 1

Local search has popped up as a new type of search in Google. People are shopping and discovering information in “micro-moments” on their mobile devices. Local searches are now a “thing” because people have a smart phone with them wherever they go. To be seen on a local search, a business needs to have solid online review management, a Google-friendly website, and their Google My Business area set up and utilized. Google has coded its algorithm to take data from the Google My Business (GMB) area. Google assumes the owners of the practice are reviewing the information in GMB for accuracy. GMB is now where reviews on Google are controlled. Reviews are taken from GMB and utilized in multiple Google areas.

Learning Objectives:

Kelly Baltzell


Kelly Baltzell, M.A. is President and CEO of the Beyond Indigo family of companies which she founded in 1997. Under her leadership, Beyond Indigo companies have developed all types of veterinary websites (small animal, exotic, specialty, equine, mixed animal) that now reach millions of people each year in multiple countries. As of 2013, Beyond Indigo Pets has worked closely with AAHA as a preferred provider and as of 2015 with their new Member Value Program for websites and marketing. Since 2015, Beyond Indigo has been a certified Google AdWords Partner, and works directly with Google. Additionally, Kelly has been a monthly columnist for AAHA Marketlink since 2011. She has also spoken and been published in Australia, New Zealand, Canada, and the UK.

Kelly speaks frequently about marketing trends and website design at national, international conventions and private functions. Her goal is to keep people up to date with the latest information on digital marketing in an easy to understand manner. Kelly’s 20 year plus experience, passion, and visionary approach to the industry make her an unparalleled leader in Internet marketing.

Kelly graduated from George Washington University with a degree in international affairs and economics and received her master’s degree in counseling and psychology from St. Mary’s. Kelly is a proud parent, currently living with her family in Minnesota.


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(PM48) Search, Google My Business, & Online Reviews


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