Practice Management

WVC 90th Annual Conference

(PM46) Build a Social Medial Monthly Schedule

Thursday, March 8
2:00 PM - 2:50 PM
MBCC, Breakers E, Level 2

CE Credits: 1

A social media marketing plan is the unique, tailored guidelines for how your business plans to market itself through social media. What social media platform should your business use the most? Where are your current and future pet owners looking? How do you know what to promote next month to engage people with the hospital’s brand? In this class, we’ll teach you how to create a social media marketing plan, how to assess your plan’s effectiveness over time, and provide tips on how to adapt your marketing plan to changing consumer climates. Social Media marketing works and gets tails through the door.

Learning Objectives:

Kelly Baltzell


Kelly Baltzell, M.A. is President and CEO of the Beyond Indigo family of companies which she founded in 1997. Under her leadership, Beyond Indigo companies have developed all types of veterinary websites (small animal, exotic, specialty, equine, mixed animal) that now reach millions of people each year in multiple countries. As of 2013, Beyond Indigo Pets has worked closely with AAHA as a preferred provider and as of 2015 with their new Member Value Program for websites and marketing. Since 2015, Beyond Indigo has been a certified Google AdWords Partner, and works directly with Google. Additionally, Kelly has been a monthly columnist for AAHA Marketlink since 2011. She has also spoken and been published in Australia, New Zealand, Canada, and the UK.

Kelly speaks frequently about marketing trends and website design at national, international conventions and private functions. Her goal is to keep people up to date with the latest information on digital marketing in an easy to understand manner. Kelly’s 20 year plus experience, passion, and visionary approach to the industry make her an unparalleled leader in Internet marketing.

Kelly graduated from George Washington University with a degree in international affairs and economics and received her master’s degree in counseling and psychology from St. Mary’s. Kelly is a proud parent, currently living with her family in Minnesota.


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(PM46) Build a Social Medial Monthly Schedule


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