Practice Management

WVC 90th Annual Conference

(PM47) Your Website Has Been Demoted: Google Is Now Your “Front Page”

Thursday, March 8
3:00 PM - 3:50 PM
MBCC, Breakers E, Level 2

CE Credits: 1

Google is a business that makes money. Because humanity has demanded that the world be accessible via a mobile phone, Google mandates websites should be too, so it doesn’t lose marketshare. In the last two years, there have been an eye crossing amount of website changes driven by Google. Don’t miss connecting with your client base because Google thinks your business website is outdated. Plus, if that wasn’t enough already, people cannot find your website as easily without the power of reviews. Google is now the new “front page” of your website. To “win the click” on the front page and send the traffic to your website, a pet owner reads reviews. Do you have enough reviews to be seen as worthy by Google?

Learning Objectives:

Kelly Baltzell


Kelly Baltzell, M.A. is President and CEO of the Beyond Indigo family of companies which she founded in 1997. Under her leadership, Beyond Indigo companies have developed all types of veterinary websites (small animal, exotic, specialty, equine, mixed animal) that now reach millions of people each year in multiple countries. As of 2013, Beyond Indigo Pets has worked closely with AAHA as a preferred provider and as of 2015 with their new Member Value Program for websites and marketing. Since 2015, Beyond Indigo has been a certified Google AdWords Partner, and works directly with Google. Additionally, Kelly has been a monthly columnist for AAHA Marketlink since 2011. She has also spoken and been published in Australia, New Zealand, Canada, and the UK.

Kelly speaks frequently about marketing trends and website design at national, international conventions and private functions. Her goal is to keep people up to date with the latest information on digital marketing in an easy to understand manner. Kelly’s 20 year plus experience, passion, and visionary approach to the industry make her an unparalleled leader in Internet marketing.

Kelly graduated from George Washington University with a degree in international affairs and economics and received her master’s degree in counseling and psychology from St. Mary’s. Kelly is a proud parent, currently living with her family in Minnesota.


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(PM47) Your Website Has Been Demoted: Google Is Now Your “Front Page”


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