Oral Presentation Session
Reviewed by: Society for East Asian Anthropology
Of interest to: Practicing and Applied Anthropologists, Teachers of Anthropology in Community Colleges, Students
Primary Theme: Social movements
Secondary Theme: Exchange
This panel presents and analyzes research conducted on symbolic action and ritual process of contents tourism, an emerging subfield of tourism studies. Contents tourism is defined as “travel behavior motivated fully or partially by narrative worlds comprising stories, characters, locations and other creative elements of popular culture forms, including film, television dramas, manga, anime, novels and computer games.” Especially in the context of an information society, these “narrative worlds” are consumed and accepted beyond national boundaries, creating localized fan culture through contents tourism practices. The papers presented in this panel primarily deal with contents tourism cases in Korea and Japan, while others expand this work in other regions such as Europe, analyzing their fan culture localization processes by focusing on symbolic action and ritual process ethnographically. Moreover, this panel invokes and attempts to develop existing anthropological paradigms like tourism as pilgrimages involving symbolic actions, ritual processes, performances, liminality, and communities. Additionally, through case study comparison, unique identities for creative fandoms (fan communities with high creativity) and new host/guest paradigms/relationships in the internet age are discussed, and fandom and media studies might be applied to the study. The panel also proposes a conceptual formation process model of tourism imaginary and mediatization of location/tourist experiences. Based on the above, the panel summarizes issues on the trans-boundary/trans-cultural/trans-media aspects of contents tourism, the acceptance/localization of the narrative world of popular culture, and the current characteristics of symbolic action and ritual process.