Reviewed by: National Association for the Practice of Anthropology
Of interest to: Students, practicing/applied, design anthropologists, business anthropologists, recently graduated
Primary Theme: Practicing / Applied Career Development
Click here to register for this workshop and add it to your existing Annual Meeting registration.
This workshop is part of the Business Anthropology Community Initiative. Come participate in a workshop that builds on your anthropological skills in the area of design anthropology! Learn where and how Anthropological skills fit in to a service/product design lifecycle. The workshop is designed to help you understand what an anthropologist might do inside of a design department within a business or organization. First, we will talk briefly about what design thinking is and why Anthropologists are perfectly trained for it. Second, we will conduct a (super-abbreviated) design thinking lifecycle. This will include interviewing conference participants during which we will learn why Anthropological training shines in this empathy-building phase. We will then analyze the data and learn how qualitative data analysis skills apply to solving real world problems. Next, we will design a service based on what we have learned. We will talk about how we would partner with designers and product managers to ensure our solutions work for both the user and the business. Lastly, we will present our recommendations in a way that increases empathy for those we spoke with and tells a compelling story for why we landed where we did. During each step we will talk about best practices and how to increase influence within an organization. We will discuss how to position yourself as an expert and how to create a shared understanding between stakeholders. Each step will be a combination of knowledge building and hands-on experience. Hope to see you there!